# The Fancy

> The Fancy began as a social shopping network founded by Joseph Einhorn. Its current Fancy.com incarnation is an Irvine-based renter rewards app that offers shopping-linked cashback on rent, direct bank payouts, referrals and rent-payment credit reporting. The public record of the earlier company shows the tension between a large audience and weak economics; the newer product seeks a recurring reason to return.

- **Founded:** 2009
- **Headquarters:** Irvine, United States
- **Founders:** Joseph Einhorn (Founder of the original social shopping platform)
- **Products:** Fancy: Shop & Rent Rewards, Rent reporting, Friends with Benefits, Fancy social shopping marketplace
- **Notable:** Historical Fancy reported 12 million cumulative accounts and transactions in 135 countries in 2020 fundraising materials., The historical company reported roughly $5.1 million in 2019 sales in its SEC Form C., The current Fancy renter app is listed on Google Play and the Apple App Store.

## Products & services

- **Fancy: Shop & Rent Rewards** — Consumer app linking qualifying brand shopping to rent cashback, paid by bank transfer.
- **Rent reporting** — Optional reporting of on-time rent payments to credit bureaus; the website app mockup shows a $4.99 monthly price billed annually.
- **Friends with Benefits** — Referral program advertised as $10 for each participant after a qualifying referral.
- **Fancy social shopping marketplace** — Historical product for discovering, sharing and buying curated goods.

## Achievements

- Historical Fancy reported 12 million cumulative accounts and transactions in 135 countries in 2020 fundraising materials.
- The historical company reported roughly $5.1 million in 2019 sales in its SEC Form C.
- The current Fancy renter app is listed on Google Play and the Apple App Store.

## Latest updates

- **2025-03** — Finfare filed U.S. trademark applications for FANCY and FANCY.COM covering loyalty, marketing and rent payment services.
- **2025-10** — Dan Skaggs announced the new Fancy renter-rewards website and said the app was preparing for public debut.
- **2026-04** — Google Play listed an update to Fancy: Shop & Rent Rewards.

## Links

- Website: https://fancy.com/
- LinkedIn: https://www.linkedin.com/company/fancy-rewards/
- Twitter/X: https://twitter.com/fancy
- Instagram: https://www.instagram.com/fancyrewards/
- Facebook: https://www.facebook.com/profile.php?id=61573696636376
- TikTok: https://www.tiktok.com/@fancyrewardsapp

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Profile page: https://yespress.io/the-fancy
Published by YesPress — https://yespress.io
Last updated: 2026-09-29