# The Expert Press

> The Expert Press is a Denver-based software-and-services company that turns subject-matter expertise into timely, bylined analysis for national and trade publications. Its XP Dispatch process uses audience and news-demand signals to propose an assignment, interviews an executive, produces an edited draft, and pitches it to a relevant outlet. Customers pay for the platform, editorial work, guidance, and placement process; publishers receive contributed articles without paying for them, and the company says the work is neither advertising nor sponsored content.

- **Founded:** 2012
- **Headquarters:** Denver, United States
- **Founders:** Dave Maney (Co-founder and CEO)
- **Products:** XP Dispatch, Expert interview and article production, Media placement
- **Notable:** The campaign site reports more than 1,500 articles published for more than 200 executives across more than 450 national news and trade sites., The company says one client expert, Bruce Willey, achieved a potential 2024 reach above 136 million readers., Its published-article archive shows placements spanning finance, education, healthcare, technology, law, human resources and professional services.

## Products & services

- **XP Dispatch** — A platform-and-services workflow that uses audience objectives, news flow and publisher intelligence to deliver tailored news assignments and guide experts through publication.
- **Expert interview and article production** — An editor conducts a roughly 45-minute interview, writes a publication-ready bylined article, and gives the customer editorial review.
- **Media placement** — Placement editors pitch approved articles to relevant national, local and trade publications; publication is guaranteed under the service guidelines, otherwise the piece is released for customer reuse.

## Achievements

- The campaign site reports more than 1,500 articles published for more than 200 executives across more than 450 national news and trade sites.
- The company says one client expert, Bruce Willey, achieved a potential 2024 reach above 136 million readers.
- Its published-article archive shows placements spanning finance, education, healthcare, technology, law, human resources and professional services.
- The company says it began with FINRA-member financial-services firms, giving it experience with compliance-sensitive expert communications.

## Latest updates

- **2026-08** — The company's public archive continued adding placements across education, accounting, HR, recycling, construction, law and finance.
- **2026-04** — The Expert Press exhibited at the Legal Marketing Association annual conference and said it had helped dozens of law firms publish in hundreds of outlets.
- **2025-07** — Founder Dave Maney began publishing a series about the 'authority mirage' and the effect of AI search on law and accounting firms.

## Links

- Website: https://xp.news
- LinkedIn: https://www.linkedin.com/company/the-expert-press/
- Twitter/X: https://x.com/TheExpertPress
- Facebook: https://www.facebook.com/theexpertpress/

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Profile page: https://yespress.io/the-expert-press
Published by YesPress — https://yespress.io
Last updated: 2026-09-23