# The Estopinal Group

> The Estopinal Group is a New Orleans public communications firm founded by former journalist and government communicator Denise Estopinal. Since 2001, it has specialized in the unglamorous but consequential work of making public systems understandable: explaining flood protection, utility construction, transit planning, legislation and crisis response to residents, reporters and decision-makers through research, messaging, media relations, public meetings, creative production and long-running community engagement programs.

- **Founded:** 2001
- **Headquarters:** New Orleans, United States
- **Founders:** Denise A. Estopinal (Founder & CEO)
- **Products:** Strategic communications and media relations, Community engagement and public outreach, Crisis and contingency communications, Brand, digital and creative production, Issues and public policy management
- **Notable:** Reached 25 years in business in 2026., Created the New Orleans City Council's first strategic communications strategy and led the function from 2007 through 2016., Built and maintained the Council's public-information website and developed recurring TV interview rotations for councilmembers.

## Products & services

- **Strategic communications and media relations** — Messaging, news materials, executive preparation, media outreach, briefings and communications measurement for public and private organizations.
- **Community engagement and public outreach** — Stakeholder mapping, public meetings, coalition building, surveys, focus groups and targeted education campaigns for projects and public policy issues.
- **Crisis and contingency communications** — Scenario planning, crisis-team roles, holding statements, media training and live response for storms, floods, construction incidents and other unplanned events.
- **Brand, digital and creative production** — Campaign identities, reports, maps, brochures, websites, social content, photography, video and other public-facing materials tied to the communications strategy.
- **Issues and public policy management** — Research, policy explainers, legislator and community briefings, coalition development and campaigns that frame complicated public issues.

## Achievements

- Reached 25 years in business in 2026.
- Created the New Orleans City Council's first strategic communications strategy and led the function from 2007 through 2016.
- Built and maintained the Council's public-information website and developed recurring TV interview rotations for councilmembers.
- Supported Entergy New Orleans' $30 million Power to Grow NOLA transmission upgrade, which the firm reports finished accident-free, ahead of schedule, under budget and without a customer complaint.
- Facilitated more than 30 community and neighborhood meetings for a Lake Borgne Basin Levee District public-education effort.
- Developed flood-risk education, public meetings and official information channels for St. Bernard Parish after Hurricane Katrina.
- Won unanimous selection for a Regional Planning Commission agency branding and communications project in March 2025.
- Served for more than two decades as publicist to the Krewe of Muses, beginning with its first parade year.

## Latest updates

- **2026** — The firm began a year-long retrospective marking 25 years of public communications work.
- **2025-03** — The Regional Planning Commission unanimously selected The Estopinal Group for an agency branding and communications project.
- **2025** — The firm was included on HDR's New Orleans RTA streetcar modernization master-plan team for public involvement and communications.

## Links

- Website: https://estopinalgroup.com/25-years/
- LinkedIn: https://www.linkedin.com/company/the-estopinal-group

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Profile page: https://yespress.io/the-estopinal-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-19