# The Dog Agency

> The Dog Agency is a pet-focused marketing and talent-management company founded by lawyer-turned-entrepreneur Loni Edwards Lunau. It represents animal creators and select pet professionals, connects them with brands, negotiates and manages campaigns, advises on creative strategy, and produces PetCon - turning a once-chaotic stream of DMs into a functioning corner of the creator economy.

- **Founded:** 2015
- **Headquarters:** New York, United States
- **Founders:** Loni Edwards Lunau (Founder and CEO)
- **Team size:** 11 employees in the provided company data; LinkedIn publicly lists the company in its 2-10 employee band.
- **Products:** Pet talent management, Brand campaigns, PetCon, Event production, Licensing and media opportunities
- **Notable:** Created in 2015 as an early dedicated management agency for pet influencers., Expanded representation beyond dogs to cats, pigs, monkeys, specialty pets and select human pet professionals., Built PetCon into a recurring consumer convention; the 2023 Chicago edition expected more than 1,800 attendees.

## Products & services

- **Pet talent management** — Representation for prominent animal creators and select pet professionals, including opportunity sourcing, negotiation, brand development and press support.
- **Brand campaigns** — Vetted talent recommendations, campaign strategy, creative consulting, content production and end-to-end influencer campaign management.
- **PetCon** — A consumer pet convention with creator meet-and-greets, panels, brand activations, shopping and adoption programming.
- **Event production** — Pet-focused activations and live experiences for brands and the wider animal-creator community.
- **Licensing and media opportunities** — Support for merchandise, editorial placements, appearances and the usage rights attached to pet-led creative work.

## Achievements

- Created in 2015 as an early dedicated management agency for pet influencers.
- Expanded representation beyond dogs to cats, pigs, monkeys, specialty pets and select human pet professionals.
- Built PetCon into a recurring consumer convention; the 2023 Chicago edition expected more than 1,800 attendees.
- Connected animal talent with brands across fashion, entertainment, technology, travel, retail and pet care.
- Earned coverage from Vogue, CBS, ABC, CNBC, Fast Company, TechCrunch and the American Bar Association Journal.
- Obtained women-owned and minority-owned business certifications.

## Latest updates

- **2025-10** — PetCon LA returned to Wallis Annenberg PetSpace with meet-and-greets, panels, brand activations and adoption programming.
- **2024-07** — Cornell profiled founder Loni Edwards Lunau and the agency's development from pet representation into broader marketing work.
- **2023-07** — PetCon held its first Chicago edition, with more than 1,800 attendees expected across the weekend.
- **2023-04** — TechCrunch featured the agency's role in helping pet creators understand the business and tax questions around paid content.

## Links

- Website: https://www.thedogagency.com/
- LinkedIn: https://www.linkedin.com/company/thedogagency
- Instagram: https://www.instagram.com/thedogagency/
- Facebook: https://www.facebook.com/TheDogAgency/

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Profile page: https://yespress.io/the-dog-agency
Published by YesPress — https://yespress.io
Last updated: 2026-09-19