# The Dodo

> The Dodo is a New York animal-focused digital publisher whose rescue stories and social videos reach viewers across major platforms. It extends those stories into recurring shows, children’s programming, books and brand partnerships. Since June 2026 it has been included in Penske Media’s PMX publishing portfolio.

- **Founded:** 2014
- **Headquarters:** New York, United States
- **Founders:** Izzie Lerer (Co-founder; former chief creative officer), Kerry Lauerman (Co-founder; founding editor)
- **Products:** The Dodo social video and articles, Dodo Heroes, Dodo Kids, The Dodo children’s books, Dodo Day of Happy
- **Notable:** Reported 500 million monthly video views in 2016., Dodo Heroes premiered as Animal Planet’s first global series launch in 2018., The Dodo reported 140 million social followers and 1.3 billion monthly social views in March 2024.

## Products & services

- **The Dodo social video and articles** — Animal stories, rescue videos and pet coverage distributed on the website and social platforms.
- **Dodo Heroes** — Animal-rescue television series made with Animal Planet and Nomadica Films.
- **Dodo Kids** — Family-oriented animal programming distributed on a dedicated YouTube channel.
- **The Dodo children’s books** — Nonfiction animal titles developed with Scholastic.
- **Dodo Day of Happy** — Tenth-anniversary social participation campaign inviting followers to share a happy camera-roll moment.

## Achievements

- Reported 500 million monthly video views in 2016.
- Dodo Heroes premiered as Animal Planet’s first global series launch in 2018.
- The Dodo reported 140 million social followers and 1.3 billion monthly social views in March 2024.
- Foster Diaries and Adopt Me helped more than 100 pets get adopted, according to a 2022 awards case study.

## Latest updates

- **2026-06** — Penske Media announced an agreement to acquire The Dodo and other Vox Media brands into its PMX publishing portfolio.
- **2026-01** — Vox Media said The Dodo’s Dream Date was entering its third year and Dodo Digs averaged six million views.
- **2024-03** — The Dodo marked its tenth anniversary with Dodo Day of Happy.

## Links

- Website: https://www.thedodo.com/
- LinkedIn: https://www.linkedin.com/company/the-dodo
- Twitter/X: https://twitter.com/dodo
- YouTube: https://www.youtube.com/user/TheDodoSite
- Instagram: https://www.instagram.com/thedodo/
- Facebook: https://www.facebook.com/thedodosite/
- TikTok: https://www.tiktok.com/@thedodo

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Profile page: https://yespress.io/the-dodo
Published by YesPress — https://yespress.io
Last updated: 2026-09-29