# The Digital Dept.

> The Digital Dept. is a full-service creator marketing and talent management agency formed by combining Be Social and Socialyte. Owned by Dolphin Entertainment and led by co-CEOs Ali Grant and Sarah Boyd, it joins creator representation, brand strategy, paid media, affiliate commerce, content production and live experiences in one operating system for brands and creators.

- **Founded:** 2023
- **Headquarters:** New York, United States
- **Founders:** Ali Grant (Co-founder, Co-CEO and CMO), Sarah Boyd (Co-founder, Co-CEO and CRO)
- **Products:** Talent Management, Brand Strategy and Campaigns, Experiential Marketing, BRANDEdit, Affiliate Marketing and Content Creator Services
- **Notable:** The company reports more than 350 exclusively managed creators, 13,000-plus opted-in network members and 375 million combined followers across its exclusive roster., Its five BRANDEdit events in 2024 drew 820 creator attendees across three cities and generated a reported 169.9 million unique impressions., A Crocs Getaway Sandal program generated a reported 6.7 million organic impressions, more than 330,000 social engagements and over $12 million in earned media value.

## Products & services

- **Talent Management** — Exclusive creator representation, brand partnership development, contract support, talent development and monetization across a roster of more than 350 creators.
- **Brand Strategy and Campaigns** — Full-funnel creator strategy, casting, contracting, UGC, campaign management, paid amplification and performance reporting.
- **Experiential Marketing** — Custom events, brand activations, product mailers, creator trips, guest-list support, vendor sourcing and event reporting.
- **BRANDEdit** — A turnkey series of in-person creator discovery experiences where brands can participate through gifting, education and custom activations.
- **Affiliate Marketing and Content Creator Services** — Strategy and content support intended to help creators grow commerce and affiliate revenue.

## Achievements

- The company reports more than 350 exclusively managed creators, 13,000-plus opted-in network members and 375 million combined followers across its exclusive roster.
- Its five BRANDEdit events in 2024 drew 820 creator attendees across three cities and generated a reported 169.9 million unique impressions.
- A Crocs Getaway Sandal program generated a reported 6.7 million organic impressions, more than 330,000 social engagements and over $12 million in earned media value.
- An Eyebuydirect creator trip with nine creators generated a reported 7.5 million impressions.
- The Magnolia Pictures campaign for Thelma activated more than 60 creators and generated more than 1 million impressions.
- The Digital Dept. announced 137 new creator signings during its first year and expanded into affiliate services in 2025.
- Beacons recognized the firm as a Top Creator Agency in 2023 and 2024, including recognition for innovation and 360-degree representation.

## Latest updates

- **2026-09** — Dolphin reported that The Digital Dept. joined sibling agencies for New York Fashion Week creator and brand work.
- **2026-08** — The company announced 130 new creators, a 45% increase in its talent team and expansion into two new markets.
- **2026-06** — The Digital Dept. partnered with VidCon Anaheim to host a BRANDEdit featured creator gifting lounge.
- **2026-02** — Parent company Dolphin expanded its Coral Gables office to support growth at The Digital Dept. and The Door.
- **2025-08** — The Digital Dept. and The Door launched Dolphin Tastemakers for culinary and lifestyle talent.

## Links

- Website: https://thedigitaldept.com/
- LinkedIn: https://www.linkedin.com/company/the-digital-dept/
- Instagram: https://www.instagram.com/thedigitaldpt/
- TikTok: https://www.tiktok.com/@thedigitaldept

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Profile page: https://yespress.io/the-digital-dept
Published by YesPress — https://yespress.io
Last updated: 2026-09-24