# The Desire Company

> The Desire Company creates and licenses product videos featuring vetted working professionals, then helps brands and retailers distribute that content across product pages, advertising and stores. Its offering combines expert matching, video production and commerce content delivery.

- **Founded:** 2019
- **Headquarters:** Atlanta, United States
- **Founders:** Eric Sheinkop (Co-founder and CEO), Judith Levey Sheinkop (Co-founder and COO)
- **Products:** Expert-led commerce content, ExpertMatch IQ, Retail RMEDI 360, ExpertConnect, Instant Product Page Audit
- **Notable:** Company reported more than 6,000 expert product videos on its current website., Announced an $8 million Series A in December 2021 and $97 million valuation at Series B in June 2024., Company’s November 2025 RevAir case study reports 10x conversion increase, 4x site visits and 97% CTV completion in a one-month campaign.

## Products & services

- **Expert-led commerce content** — Product reviews, demonstrations, how-to videos, short-form assets and advertising creative featuring vetted professionals.
- **ExpertMatch IQ** — Proprietary product-to-expert matching supported by a six-point credential check.
- **Retail RMEDI 360** — Content distribution platform announced with website embedding, in-store shoppable QR codes and video analytics.
- **ExpertConnect** — Delivery platform described in the company’s PDP guide for managing, measuring and syndicating expert content.
- **Instant Product Page Audit** — Free audit evaluating conversion readiness, product education, trust signals, structured data and agentic commerce readiness.

## Achievements

- Company reported more than 6,000 expert product videos on its current website.
- Announced an $8 million Series A in December 2021 and $97 million valuation at Series B in June 2024.
- Company’s November 2025 RevAir case study reports 10x conversion increase, 4x site visits and 97% CTV completion in a one-month campaign.
- Retailer-confirmed GhostBed activation combined expert video and MAP media for approximately 4x sales lift in 2026.

## Latest updates

- **2026-07** — Updated public terms identify DesireList, Inc. as the legal entity and cover portals, APIs, embedded players and paid services.
- **2026-06** — Published an internal two-page audit reporting agentic commerce readiness scores of 93/100 versus 64/100 with structured expert content.
- **2026-04** — Published GhostBed case study linked to Sam’s Club’s report of approximately 4x sales lift for the combined activation.
- **2025-11** — Published RevAir dermatologist-led CTV and product-page campaign case study.
- **2025-02** — Appointed Kelly Hogue VP, Head of Sales to expand retail media relationships.

## Links

- Website: https://thedesirecompany.com
- LinkedIn: https://www.linkedin.com/company/thedesirecompany/
- Twitter/X: https://x.com/thedesireco
- YouTube: https://www.youtube.com/channel/UCPj-OZyev7f_dxGam7wCZmQ
- Instagram: https://www.instagram.com/the_desire_company/
- Facebook: https://www.facebook.com/thedesirecompany/

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Profile page: https://yespress.io/the-desire-company
Published by YesPress — https://yespress.io
Last updated: 2026-10-06