# The Dana Agency Public Relations

> The Dana Agency is a Miami-founded, women-owned public relations and marketing firm that turns hospitality, restaurant, real-estate, lifestyle and cultural launches into press coverage, influencer activity, events and longer-term brand programs. Founder Dana Rhoden Baran built the firm around a distinctly local skill - knowing who can make a place matter in a crowded city - then extended that playbook nationally through offices and team members in Miami, New York, Los Angeles and other U.S. markets.

- **Founded:** 2005
- **Headquarters:** Miami, United States
- **Founders:** Dana Rhoden Baran (Founder and President)
- **Products:** Public Relations and Media Relations, Influencer Relations, Event Management, Social Media, Creative Partnerships
- **Notable:** Celebrated its 20th anniversary in 2025., Reported $3.3 million in 2025 fees, a 15% increase, according to O'Dwyer's., Named to the Inc. 5000 and recognized by the South Florida Business Journal among fast-growing and women-owned businesses.

## Products & services

- **Public Relations and Media Relations** — Positioning, messaging, press outreach, editorial placements, interviews, thought leadership and launch communications.
- **Influencer Relations** — Creator identification, hosted experiences, seeding, collaborations and social amplification.
- **Event Management** — Press previews, grand openings, brand activations, guest-list strategy and live production.
- **Social Media** — Social strategy, content planning, community engagement and campaign support.
- **Creative Partnerships** — Local and national partner matchmaking designed to add audiences, credibility and programming to a campaign.
- **Crisis Communications** — Message development and media response during fast-moving reputational events.

## Achievements

- Celebrated its 20th anniversary in 2025.
- Reported $3.3 million in 2025 fees, a 15% increase, according to O'Dwyer's.
- Named to the Inc. 5000 and recognized by the South Florida Business Journal among fast-growing and women-owned businesses.
- Named agency of record for the Arlo Hotels portfolio after the Arlo Wynwood launch campaign.
- Expanded a Velvet Taco local launch assignment into a national account; the agency reports 700-plus media placements across the relationship.
- Runs a pro-bono PR and marketing program for BIPOC-owned businesses, artists and community organizations.

## Latest updates

- **2026-09** — The agency announced recognition among the South Florida Business Journal's fastest-growing companies for 2026.
- **2026-04** — O'Dwyer's reported $3.3 million in 2025 fees, up 15%, with the agency planning deeper integration of PR, social media and paid strategy.
- **2025-05** — The Dana Agency marked its 20th anniversary with a client, media and partner celebration at Delilah Miami.
- **2025** — The agency launched a new website and branding campaign as part of its anniversary year.

## Links

- Website: https://thedanaagency.com/
- LinkedIn: https://www.linkedin.com/company/the-dana-agency-public-relations/
- Twitter/X: https://twitter.com/Dana_agency
- Instagram: https://www.instagram.com/dana_agency/
- Facebook: https://www.facebook.com/TheDanaAgencyPR/

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Profile page: https://yespress.io/the-dana-agency-public-relations
Published by YesPress — https://yespress.io
Last updated: 2026-09-20