# The Cube

> The Cube, originally High School Cube, let schools stream games, concerts, and ceremonies live and share replays with families. Its free-to-view approach spread widely, but owner Tronc planned to close the service; PlayOn! Sports acquired its assets in 2018 and retired the platform.

- **Founded:** 2012
- **Headquarters:** San Francisco, United States
- **Founders:** Larry Cotter (Co-founder), Kevin Doyle (Co-founder and president)
- **Products:** School Cubes, Mobile broadcasting tools, Distribution partnerships
- **Notable:** A 2014 company announcement said it had showcased more than 5,000 high schools and 1.2 million students across all 50 U.S. states and 20 countries., PlayOn! Sports reported almost 5,000 schools using The Cube when it acquired the assets in 2018., A 2014 Roku listing described more than 41,000 video highlights.

## Products & services

- **School Cubes** — School-specific channels for live HD events, replays, and highlights across connected devices.
- **Mobile broadcasting tools** — Live event capture from phones, tablets, laptops, or advanced production equipment.
- **Distribution partnerships** — School broadcasts shared through media partners, including USA TODAY High School Sports.

## Achievements

- A 2014 company announcement said it had showcased more than 5,000 high schools and 1.2 million students across all 50 U.S. states and 20 countries.
- PlayOn! Sports reported almost 5,000 schools using The Cube when it acquired the assets in 2018.
- A 2014 Roku listing described more than 41,000 video highlights.

## Latest updates

- **2018-02** — PlayOn! Sports acquired High School Cube assets after parent Tronc planned to shut down the service.
- **2018-05** — The Cube platform was retired on May 1 and schools were directed toward the NFHS Network.

## Links

- Website: https://www.thecube.com
- LinkedIn: https://www.linkedin.com/company/high-school-cube

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Profile page: https://yespress.io/the-cube
Published by YesPress — https://yespress.io
Last updated: 2026-09-29