# The Collective Agency

> The Collective Agency is a Miami-headquartered, privately held advertising group founded in 2021 to connect creative, media, data, technology and ecommerce expertise across Latin America. Its pitch is deliberately regional: centralize specialist tools and intelligence, then put them to work through people who understand the local market, language and consumer.

- **Founded:** 2021
- **Headquarters:** Miami, United States
- **Founders:** Jorge Guglielmone (Founder and CEO), Rosie Laurence (Co-founder and Chief Strategy Officer), Carlos "Charly" Suárez (Co-founder and Business Partner), Nicolás Favieri (Co-founder and Chief Innovation Officer)
- **Products:** Integrated creative and communications, Media strategy and investment, Performance and ecommerce, Data, analytics and marketing technology, AI JUMP
- **Notable:** Expanded from a three-person start to a company-reported team of more than 300 across ten countries by 2023., Held its first regional conference, Simbiosis, in Mexico in 2023., Built proprietary, LATAM-oriented data and AI-assisted tools for campaign analytics, audience design and social-media tactics.

## Products & services

- **Integrated creative and communications** — Brand strategy, creative development, content and social work connected to media execution.
- **Media strategy and investment** — Audience planning, media buying, programmatic, display, CTV, Amazon and YouTube advertising across regional markets.
- **Performance and ecommerce** — Performance marketing and ecommerce work intended to connect communications activity to conversion and business growth.
- **Data, analytics and marketing technology** — Local-data analysis, social listening, audience design, campaign analytics and internally developed AI-assisted tools.
- **AI JUMP** — An internal training program for applying artificial intelligence across strategy, operations, media and creative work.

## Achievements

- Expanded from a three-person start to a company-reported team of more than 300 across ten countries by 2023.
- Held its first regional conference, Simbiosis, in Mexico in 2023.
- Built proprietary, LATAM-oriented data and AI-assisted tools for campaign analytics, audience design and social-media tactics.
- Won media work for Jus-Rol in the United States as part of an integrated partnership with Bombay in 2024.
- Added Jafra Mexico and Banco Plata to its client roster in 2026.

## Latest updates

- **2026-08** — UX/UI lead Maria Delfina Berardi Just joined a public discussion on applying AI without outsourcing human judgment.
- **2026-05** — The agency introduced AI JUMP, an internal program for practical AI training across strategy, operations, media and creative teams.
- **2026-04** — Banco Plata joined the client roster for a media assignment focused on investment protection and offline touchpoint optimization in Mexico.
- **2026-02** — Jafra Mexico selected the agency for integrated creative, social, strategy and media work.

## Links

- Website: https://www.thecollectiveagency.agency/
- LinkedIn: https://www.linkedin.com/company/the-collective-agency-com

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Profile page: https://yespress.io/the-collective-agency
Published by YesPress — https://yespress.io
Last updated: 2026-09-22