# The Cirlot Agency

> The Cirlot Agency is an independent, Mississippi-rooted communications firm founded by Liza Cirlot Looser in 1984 with a $78 tax-refund check. It combines market intelligence, brand strategy, public relations, creative production and business-development support, with a particularly deep practice in aerospace, defense and security. Its client roster spans major defense contractors, public agencies, universities, health organizations and regional businesses, and its most revealing work turns complicated institutional stories into arguments that buyers, reporters and the public can remember.

- **Founded:** 1984
- **Headquarters:** Flowood, United States
- **Founders:** Liza Cirlot Looser (Founder, Chairman and CEO)
- **Products:** Market intelligence, Brand and business strategy, Integrated communications, Creative and digital production, Aerospace, defense and security communications
- **Notable:** Built a multi-million-dollar international communications firm from a $78 tax-refund check., Won an IABC Gold Quill Award of Excellence and regional Silver Quill recognition for Mississippi, Believe It!; the campaign accumulated at least 14 awards., Reported more than $15 million in positive media coverage from the Mississippi, Believe It! campaign by 2007.

## Products & services

- **Market intelligence** — Communication audits, competitive profiling, analytics, market research and brand-awareness studies used to define the problem before creative work begins.
- **Brand and business strategy** — Global brand strategy, positioning, business capture, market positioning, government relations, investor relations and RFP support.
- **Integrated communications** — Public relations, reputation and crisis management, media training, social media, advertising, content, digital marketing and event support across earned, owned and paid media.
- **Creative and digital production** — Campaign creative, video, animation, motion graphics, website design and development, mobile marketing and direct messaging.
- **Aerospace, defense and security communications** — Specialized branding, public affairs, media strategy, trade-show support and business-development communications for defense-sector organizations.

## Achievements

- Built a multi-million-dollar international communications firm from a $78 tax-refund check.
- Won an IABC Gold Quill Award of Excellence and regional Silver Quill recognition for Mississippi, Believe It!; the campaign accumulated at least 14 awards.
- Reported more than $15 million in positive media coverage from the Mississippi, Believe It! campaign by 2007.
- Liza Cirlot Looser and Rick Looser were inducted into the Mississippi Business Hall of Fame in 2009.
- Won a Telly Award for the Belhaven University 'Choices' television advertisement.
- Served as communications agency for the DDG 1000 program and supported positioning around a defense program described in its 2025 capabilities material as a $60 billion project over the life of the contract.
- Helped support the Bell 525 Relentless launch, which received a Gold Stevie Award for Marketing Campaign of the Year in Aerospace and Defense.

## Latest updates

- **2026-01** — Sabrina Turner was promoted to president, while Liza Cirlot Looser continued as CEO and Rick Looser as COO.
- **2025-06** — The agency published updated aerospace, defense and security capabilities material highlighting four decades of sector experience and recent client work.
- **2025-01** — Liza Cirlot Looser was appointed to the National Defense Industrial Association's Washington, D.C. Chapter board for 2025.

## Links

- Website: https://cirlot.com
- LinkedIn: https://www.linkedin.com/company/the-cirlot-agency
- Twitter/X: https://twitter.com/CirlotAgency
- YouTube: https://www.youtube.com/user/THECIRLOTAGENCY
- Instagram: https://www.instagram.com/thecirlotagency/
- Facebook: https://www.facebook.com/TheCirlotAgency

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Profile page: https://yespress.io/the-cirlot-agency
Published by YesPress — https://yespress.io
Last updated: 2026-09-20