# The Business of Fashion

> The Business of Fashion (BoF) is a London-based global media and intelligence company covering the fashion, beauty and luxury industries. Founded by Imran Amed in 2007 as a blog written from his flat in Notting Hill, BoF has grown into an authoritative platform that combines agenda-setting journalism, paid professional memberships, data and advisory work through BoF Insights, online masterclasses, the BoF Careers job marketplace, and marquee events like BoF VOICES and the BoF 500. The Financial Times led its Series B round in 2019, and the company reaches readers and members in more than 200 countries.

- **Founded:** 2007
- **Headquarters:** London, United Kingdom
- **Founders:** Imran Amed (Founder, CEO & Editor-in-Chief)
- **Team size:** Approximately 110 employees
- **Products:** BoF Professional Membership, BoF Insights, The State of Fashion, BoF Careers, BoF VOICES
- **Notable:** Grew from a personal blog in 2007 into a global fashion media and intelligence company., Founder Imran Amed appointed MBE by Queen Elizabeth II in 2017 for services to the fashion industry., Secured the Financial Times as lead investor in its 2019 Series B round.

## Products & services

- **BoF Professional Membership** — Paid subscription giving fashion, beauty and luxury professionals access to daily news, in-depth analysis, Insider Briefings, expert newsletters, masterclasses and digital live events.
- **BoF Insights** — BoF's data and advisory team producing analytical reports and bespoke research, including the annual State of Fashion report with McKinsey & Company.
- **The State of Fashion** — Annual industry report co-published with McKinsey & Company forecasting the trends, risks and opportunities shaping the year ahead; the 2026 edition marked its 10th anniversary.
- **BoF Careers** — A global marketplace for fashion talent launched in 2014, with 180+ partner employers across 15+ countries and a database of 54,000+ candidates.
- **BoF VOICES** — Annual invitation-only gathering at Soho Farmhouse featuring 40+ speakers from fashion and beyond, livestreamed to BoF Professional members.
- **BoF 500** — The definitive index of the people shaping the global fashion industry, launched in 2013 and now a community of 1,600+ members from 98 nations.
- **BoF Masterclasses & Online Learning** — On-demand and live courses helping professionals and students build practical fashion-business skills.

## Achievements

- Grew from a personal blog in 2007 into a global fashion media and intelligence company.
- Founder Imran Amed appointed MBE by Queen Elizabeth II in 2017 for services to the fashion industry.
- Secured the Financial Times as lead investor in its 2019 Series B round.
- Reaches readers and members in more than 200 countries with 1.5M+ monthly visitors.
- Built the BoF 500 into a community of 1,600+ members from 98 nations.
- Co-publishes the industry-standard State of Fashion report with McKinsey, now in its 10th year.

## Latest updates

- **2025-11** — The State of Fashion 2026, the 10th annual report with McKinsey, found 46% of executives expect conditions to worsen and named AI the top opportunity and tariffs the top risk.
- **2025-10** — BoF celebrated the BoF 500 Class of 2025 during Paris Fashion Week; the community now spans 1,613 members from 98 nations.
- **2026-12** — BoF VOICES 2026 scheduled for December 1-4 at Soho Farmhouse, Oxfordshire, with 40+ speakers, livestreamed to Professional members.

## Links

- Website: https://www.businessoffashion.com
- LinkedIn: http://www.linkedin.com/company/the-business-of-fashion
- Twitter/X: https://twitter.com/bof
- YouTube: https://www.youtube.com/user/BusinessofFashion
- Instagram: https://www.instagram.com/bof/
- Facebook: https://www.facebook.com/businessoffashion

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Profile page: https://yespress.io/the-business-of-fashion
Published by YesPress — https://yespress.io
Last updated: 2026-07-10