# The Brief

> The Brief is an AI marketing platform that runs the full advertising campaign lifecycle - discovering competitor and market signals, creating ads at scale, launching them across channels, and optimizing performance - through a system of four AI agents. Formerly the ad-design tool Creatopy, the company rebranded to The Brief in October 2025 to position itself as an 'AI agency' for in-house marketing teams and agencies, and reports nearly 10,000 brands using the platform.

- **Founded:** 2008
- **Headquarters:** Paleu, Bihor County, Romania (with U.S. operations in California)
- **Founders:** Gabriel Ciordas (Founder (Creatopy / Bannersnack)), May Haim Kotlarsky (CEO, General Counsel & Board Director), Ovi G (CTO)
- **Team size:** ~39 employees
- **Products:** Discover Agent, Create Agent, Launch Agent, Optimize Agent, Ad Studio
- **Notable:** Rebranded from Creatopy to The Brief in October 2025, launching what it calls the industry's first end-to-end AI agency for marketers., Reports nearly 10,000 brands and 800+ agencies using the platform., Raised a $10M Series A in late 2023.

## Products & services

- **Discover Agent** — Researches what top brands are running across Meta, Google, LinkedIn and Pinterest, surfacing creative hooks, CTAs and market signals into moodboards and insights.
- **Create Agent** — Generates editable ads, product photography and video from a single prompt; can edit 100 ads at once and resize or localize whole campaigns in a click, using models like Gemini, VEO, Imagen and Black Forest Flux.
- **Launch Agent** — Exports and publishes creatives to multiple ad channels with compliant specs, localization and real-time control.
- **Optimize Agent** — Monitors live performance across channels and generates recommendations and custom reports, using Claude Sonnet for real-time insight.
- **Ad Studio** — The creative editor at the core of the platform for designing, animating and scaling ad sets.
- **The Agency Package** — A suite of AI creative and marketing tools tailored for agency customers to automate production and improve profitability.

## Achievements

- Rebranded from Creatopy to The Brief in October 2025, launching what it calls the industry's first end-to-end AI agency for marketers.
- Reports nearly 10,000 brands and 800+ agencies using the platform.
- Raised a $10M Series A in late 2023.
- Reported customer results of up to 10x creative output, 30-40% lower production costs, 50% faster production and 80% faster campaign launches.
- Roots trace to Bannersnack (2008), one of the earlier online banner-design tools.

## Latest updates

- **2025-10** — Creatopy rebranded to The Brief and launched a four-agent AI platform (Discover, Create, Launch, Optimize) billed as the first AI agency for marketers.
- **2025-10** — Launched The Agency Package, a suite of AI creative and marketing tools tailored for agency customers.
- **2023-10** — Closed a $10M Series A to accelerate product development and expansion in the advertising industry.

## Links

- Website: https://thebrief.ai
- LinkedIn: https://www.linkedin.com/company/thebriefai
- Twitter/X: https://twitter.com/creatopy
- Facebook: https://facebook.com/creatopy

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Profile page: https://yespress.io/the-brief
Published by YesPress — https://yespress.io
Last updated: 2026-07-17