# The Brandtech Group

> The Brandtech Group is a marketing technology holding company built to help the world's largest brands do their marketing better, faster and cheaper using technology - and, increasingly, generative AI. Founded by former Havas CEO David Jones in 2015 as 'You & Mr Jones,' it has grown through a string of acquisitions into a digital-only group of roughly 7,000 people across 40+ countries, spanning in-housing agency Oliver, performance-media group Jellyfish, and its flagship generative-AI ad platform Pencil Pro. Clients include eight of the world's ten largest advertisers, and after a $115M Series C in 2024 the group was valued at about $4 billion.

- **Founded:** 2015
- **Headquarters:** New York, United States
- **Founders:** David Jones (Founder & CEO)
- **Team size:** ~7,000 employees across 40+ countries
- **Products:** Pencil / Pencil Pro, Oliver, Jellyfish, Brandtech Consulting, Collectively
- **Notable:** Grew from a 2015 startup to a ~7,000-person, $1B+ revenue, ~$4B-valued group, Serves eight of the world's ten largest advertisers, Built Pencil Pro, generating over a million AI ads for global brands

## Products & services

- **Pencil / Pencil Pro** — Flagship generative-AI marketing platform that creates channel-ready ads, copy and creative from a brand's assets, objectives and guidelines, with performance prediction built in.
- **Oliver** — In-housing agency that builds and runs bespoke, embedded marketing teams and studios inside client organizations.
- **Jellyfish** — Global digital media, performance and platform-marketing group working closely with Google, Amazon, Meta and other tech platforms; leads AI training programs.
- **Brandtech Consulting** — Strategy and innovation consultancy advising brands on marketing transformation and technology adoption.
- **Collectively** — Influencer marketing and creator-relationship management firm.
- **55 / DP6** — Data analytics and marketing-science companies covering customer data, measurement and optimization.
- **Gravity Road** — Content, social and creative agency within the group.

## Achievements

- Grew from a 2015 startup to a ~7,000-person, $1B+ revenue, ~$4B-valued group
- Serves eight of the world's ten largest advertisers
- Built Pencil Pro, generating over a million AI ads for global brands
- Founder David Jones named Entrepreneur of the Year (Grand Prix des Agences de l'Année) for Gen AI leadership
- Positioned as the #1 digital-only marketing group and a leading generative-AI marketing company

## Latest updates

- **2024-03** — Closed a $115M Series C led by Fimalac and NendoLabs, reaching a ~$4B valuation.
- **2024** — Announced a Google Cloud collaboration to enhance the Pencil Pro generative-AI platform.
- **2023** — Acquired generative-AI ad platform Pencil and completed acquisition of Jellyfish, pushing revenue past $1B.

## Links

- Website: https://thebrandtechgroup.com
- LinkedIn: https://www.linkedin.com/company/the-brandtech-group
- Twitter/X: https://twitter.com/brandtechgroup
- Facebook: https://facebook.com/youandmrjones

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Profile page: https://yespress.io/the-brandtech-group
Published by YesPress — https://yespress.io
Last updated: 2026-07-17