# The Brandman Agency

> The Brandman Agency, now branded simply as Brandman, is a privately held global communications firm founded by Melanie Brandman in New York. It specializes in luxury travel, hospitality and lifestyle brands, combining media relations, hotel openings, brand partnerships, influencer work, social media, content production and distribution through the founder's Travel Curator publication.

- **Founded:** 2000
- **Headquarters:** New York, United States
- **Founders:** Melanie Brandman (Founder & CEO)
- **Team size:** 42 employees in the supplied firmographic data; LinkedIn lists the 11-50 band and a 2023 O'Dwyer's directory listed 40.
- **Products:** Media relations, Openings, renovations and launches, Brand partnerships, Influencer engagement, Social strategy and community management
- **Notable:** Melanie Brandman received HSMAI's 2016 Winthrop W. Grice Award for Public Relations and is listed in the association's Hall of Fame., The agency was named Women-Owned Agency of the Year at the 2024 PRNEWS Platinum Awards., The Brandman Agency appeared on The PR Net 100 in 2022, 2023, 2024 and 2025; its site says it has appeared every year since the program began.

## Products & services

- **Media relations** — Strategy, outreach, networking and press engagement for luxury hotels, resorts, destinations, real estate, airlines, food and beverage, and design clients.
- **Openings, renovations and launches** — Senior-led communications intended to build anticipation before launch and sustain coverage after opening.
- **Brand partnerships** — Introductions and activations that connect clients with complementary brands and audiences.
- **Influencer engagement** — Identification and management of creators whose audiences fit the client's market.
- **Social strategy and community management** — Organic and paid social planning, publishing, engagement, and responses across booking and review platforms.
- **Content production and event coverage** — Photography, film and real-time social storytelling for properties and events.
- **Travel Curator content and distribution** — Paid and editorial content distributed through Melanie Brandman's owned luxury-travel publication.
- **Analytics and reporting** — Coverage and digital performance measurement tied to campaign goals.

## Achievements

- Melanie Brandman received HSMAI's 2016 Winthrop W. Grice Award for Public Relations and is listed in the association's Hall of Fame.
- The agency was named Women-Owned Agency of the Year at the 2024 PRNEWS Platinum Awards.
- The Brandman Agency appeared on The PR Net 100 in 2022, 2023, 2024 and 2025; its site says it has appeared every year since the program began.
- For The Ritz-Carlton Maldives opening, the agency reported more than 70 pieces of coverage, an estimated audience above 334 million and inclusion on major travel and design lists.
- A Visit Victoria program involving Brandman reported more than 2.5 million influencer followers reached, over 45,000 engagements and AU$1.1 million in social media advertising-value equivalency; AVE is a disputed PR metric.

## Latest updates

- **2026-03** — Marked its 25th anniversary with a new site, visual identity and shortened public name: Brandman.
- **2026-03** — Supported the U.S. launch of Explora Journeys' 'Explore the Ocean State of Mind' campaign with coordinated press and a New York event for more than 160 attendees.
- **2026-03** — Added the newly opened Six Senses London to its public client portfolio.
- **2026-02** — Reported that five Instagram Reels created during Golden Globes coverage for The Beverly Hilton each exceeded one million views.
- **2026-02** — Announced inclusion in The PR Net 100 2025 list.

## Links

- Website: https://www.brandmanagency.com/
- LinkedIn: https://www.linkedin.com/company/the-brandman-agency
- Twitter/X: https://twitter.com/brandmanagency
- Instagram: https://www.instagram.com/brandmanagency
- Facebook: https://www.facebook.com/brandmanagency/

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Profile page: https://yespress.io/the-brandman-agency
Published by YesPress — https://yespress.io
Last updated: 2026-09-19