# The Brand Guild

> The Brand Guild is an independent, integrated communications and marketing agency founded in Washington, D.C. by Barbara Martin and Jayne Sandman. It combines public relations, brand strategy, marketing, creative work and live experiences for founder-led and established consumer brands, with particular depth in food and beverage, spirits, hospitality, retail and commercial real estate.

- **Founded:** 2010
- **Headquarters:** Washington, United States
- **Founders:** Barbara Martin (Co-Founder and Co-CEO), Jayne Sandman (Co-Founder and Co-CEO)
- **Products:** Public Relations, Brand Strategy, Marketing, Creative, Events and Experiential
- **Notable:** Named to The PR Net 100 in 2024, 2025 and 2026., Helped Sweetgreen grow its communications program from eight stores to more than 225 across 40-plus markets and supported its IPO., Reported that Sweetgreen's steak launch produced the highest single-day sales in the brand's history.

## Products & services

- **Public Relations** — Media strategy and relations, founder and executive thought leadership, launches, crisis communications and media training.
- **Brand Strategy** — Research, positioning, audience definition, messaging systems and brand narratives.
- **Marketing** — Integrated campaigns, social media, influencer work, content marketing, paid amplification and affiliate marketing.
- **Creative** — Visual identities, campaign concepts, content, packaging, websites and design systems.
- **Events and Experiential** — Event concepts and production, brand activations, guest experiences and media or influencer gatherings.

## Achievements

- Named to The PR Net 100 in 2024, 2025 and 2026.
- Helped Sweetgreen grow its communications program from eight stores to more than 225 across 40-plus markets and supported its IPO.
- Reported that Sweetgreen's steak launch produced the highest single-day sales in the brand's history.
- Reported 8.4 billion media impressions for Levain Bakery work begun in 2023.
- Reported a 173.4% year-over-year increase in media impressions for Four Roses, with collaborations generating 9.8 billion impressions and $108 million in media value.
- Reported 43,264,475,873 impressions for Uncle Nearest in 2024.
- Reported a 1,600% year-over-year increase to 453 million impressions for an Allsteel campaign in 2023.

## Latest updates

- **2026** — The agency was named to The PR Net 100 for a third consecutive year.
- **2026** — Added OpenTable, Spindrift, Graza, Museum of Ice Cream, Rip Van and The Ned NoMad to its client roster.
- **2026** — Began a Yum! Brands partnership for Habit Burger & Grill and Saucy by KFC.
- **2026** — Expanded work with MGP Ingredients from two brands to its branded spirits portfolio and corporate communications.
- **2025-08** — Spindrift appointed The Brand Guild as agency of record.
- **2025** — Launched an affiliate marketing capability connecting earned media with trackable revenue.

## Links

- Website: https://www.thebrandguild.com/
- LinkedIn: https://www.linkedin.com/company/brandguild/
- Twitter/X: https://x.com/thebrandguild
- Instagram: https://www.instagram.com/thebrandguild/
- Facebook: https://www.facebook.com/thebrandguild/

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Profile page: https://yespress.io/the-brand-guild
Published by YesPress — https://yespress.io
Last updated: 2026-09-24