# The Bloc

> The Bloc is an independent, women-owned health communications agency serving pharmaceutical, biotech and other health organizations. Its BE-COMMS framework applies behavioral science to creative campaigns, medical communications and customer engagement, alongside market access expertise from The Value Builders.

- **Founded:** 2000
- **Headquarters:** New York, United States
- **Founders:** Susan Miller (Co-founder), Rico Viray (Co-founder)
- **Products:** BE-COMMS, Behavioral Creative and Marketing Communications, Medical Communications, Omnichannel Strategy, The Value Builders
- **Notable:** European expansion announced in September 2023 through acquisitions of thenewway and X-Ray and a German joint venture with Serviceplan., Opened a London office in 2025., A BE-COMMS perspective paper was published in Frontiers in Communication on January 22, 2026.

## Products & services

- **BE-COMMS** — Proprietary Behaviorally Enriched Communications framework and toolkit: Understand, Define, Activate and Optimize. Uses behavioral diagnosis to inform strategy, creative execution and measurement.
- **Behavioral Creative and Marketing Communications** — Brand strategy and creative campaigns for healthcare professional, patient and consumer audiences, from pre-launch through product lifecycle.
- **Medical Communications** — Scientific storytelling, medical strategy, scientific meetings, medical education and patient engagement.
- **Omnichannel Strategy** — Customer experience planning, channel execution, CRM and analytics across connected healthcare communications.
- **The Value Builders** — Sister agency specializing in market access, including payer communications, coverage, reimbursement and value communication.
- **Bloc VIVD** — Internal proprietary platform described in the 2026 agency profile as supporting strategy, creative, engagement, analytics and project management. Public commercial availability is not established.

## Achievements

- European expansion announced in September 2023 through acquisitions of thenewway and X-Ray and a German joint venture with Serviceplan.
- Opened a London office in 2025.
- A BE-COMMS perspective paper was published in Frontiers in Communication on January 22, 2026.
- The 2026 PharmaLive profile reports more than 20% growth over the past year and a Gold MM+M award for point-of-care marketing.
- Named Independent Agency of the Year at the Lisbon International Health Festival in 2026, according to its July 2026 announcement.

## Latest updates

- **2026-07** — Appointed Jon Chapman European Executive Creative Director; London also added Ruarí Burgham and Ellen Bunker.
- **2026-01** — Published a perspective article explaining the behavioral foundations and practical applications of BE-COMMS.
- **2025-06** — Announced its London office and European leadership expansion.

## Links

- Website: https://www.thebloc.com/
- LinkedIn: https://www.linkedin.com/company/the-bloc/
- Twitter/X: https://twitter.com/thecementbloc
- Facebook: https://www.facebook.com/thecementbloc/

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Profile page: https://yespress.io/the-bloc
Published by YesPress — https://yespress.io
Last updated: 2026-10-24