# The Bank

> The Bank was a London creative communications agency founded in 1992, combining advertising, film production and live events. Its documented clients included Peroni Nastro Azzurro, Grolsch, Pilsner Urquell and William Hill. The original agency company was dissolved in 2017; this profile covers that historical business.

- **Founded:** 1992
- **Headquarters:** London, United Kingdom
- **Founders:** Rob Boughton (Co-founder)
- **Products:** Brand strategy and advertising, Film production, Live events and experiential marketing, Digital and community management, Vita al Mare
- **Notable:** Won Peroni’s global advertising account in 2004., Appointed to global Grolsch and Pilsner Urquell accounts in 2009., Storie di Stile was featured as The Drum’s Ad of the Day in June 2014.

## Products & services

- **Brand strategy and advertising** — Positioning, design, branding and integrated campaigns for consumer and corporate audiences.
- **Film production** — Consumer advertising films and corporate films, including Peroni campaigns.
- **Live events and experiential marketing** — Consumer and corporate events and internal communications.
- **Digital and community management** — Digital communications, social media and community management.
- **Vita al Mare** — Global Peroni campaign written and produced by The Bank, directed by Kalle Gustafsson and filmed in Capri.

## Achievements

- Won Peroni’s global advertising account in 2004.
- Appointed to global Grolsch and Pilsner Urquell accounts in 2009.
- Storie di Stile was featured as The Drum’s Ad of the Day in June 2014.
- Produced the 2015 global Vita al Mare campaign across cinema, outdoor, press and digital.

## Latest updates

- **2017-01** — Creativebrief records a gluten-free Peroni Vita Al Mare campaign launch on 24 January 2017.
- **2017-11** — The Bank Agency Limited (04636804) was dissolved on 7 November 2017.
- **2017-12** — Brand News reported Leagas Delaney’s appointment to Peroni’s global creative account and described The Bank as having closed.

## Links

- Website: http://www.thebank.co.uk
- LinkedIn: https://www.linkedin.com/company/the-bank
- Twitter/X: https://twitter.com/TheBankAgency
- YouTube: https://www.youtube.com/user/TheBankAgency
- Facebook: https://www.facebook.com/pages/The-Bank/277573288939381

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Profile page: https://yespress.io/the-bank
Published by YesPress — https://yespress.io
Last updated: 2026-10-25