# The Baker Agency

> The Baker Agency is a woman-owned communications firm founded in Albany by former television anchor Megan Baker. It combines public relations, marketing, public affairs, crisis counsel and in-house video production for local and national organizations, with offices in Albany, Pittsburgh and St. Petersburg. Its defining advantage is practical newsroom fluency: the team packages complicated institutional stories into messages, events and media opportunities that journalists and stakeholders can quickly understand.

- **Founded:** 2007
- **Headquarters:** Albany, United States
- **Founders:** Megan Baker (Founder & CEO)
- **Products:** Public relations and reputation, Integrated marketing, InfluenceHER, Health and wellness communications, Video and creative production
- **Notable:** New York State Women Business Enterprise certification awarded in 2013 and recertified in 2019., Honorable mention from PRNEWS for Small PR Agency of the Year and for the HV Gamer Con event marketing campaign in 2019., Capital Region MARCOM Award for a Cirque du Soleil OVO media blitz in 2020.

## Products & services

- **Public relations and reputation** — Media relations, strategic messaging, crisis management, social media, event planning, executive positioning, awards strategy and media training.
- **Integrated marketing** — Content and email marketing, brand strategy, influencer programs, social and digital marketing, advertising and experiential campaigns.
- **InfluenceHER** — An agency-produced video and audio interview series featuring women making an impact across the agency’s markets.
- **Health and wellness communications** — A formal practice serving healthcare, wellness and association clients.
- **Video and creative production** — Corporate films, testimonials, social video, live streams, documentaries, explainers, product shoots, animation, design and drone footage, supported by an Albany production studio.
- **Public affairs** — Policy communications, community relations, stakeholder engagement and public-facing campaigns.

## Achievements

- New York State Women Business Enterprise certification awarded in 2013 and recertified in 2019.
- Honorable mention from PRNEWS for Small PR Agency of the Year and for the HV Gamer Con event marketing campaign in 2019.
- Capital Region MARCOM Award for a Cirque du Soleil OVO media blitz in 2020.
- Founder Megan Baker named Capital Region MARCOM Practitioner of the Year in 2023; the agency also won in Printed Publication and was a public/government affairs finalist.
- Founder Megan Baker included in the Albany Business Review Power 50 in 2024 and Women Who Mean Business honorees in 2025.
- Finalist for Best Public Relations Campaign at the 2025 Capital Region MARCOM Awards.
- For Albany Capital Center in 2024, the agency reported 19 releases or advisories, about 425 media placements and $5.56 million in advertising value equivalency; AVE is an industry-disputed proxy rather than audited revenue.
- Named PRNEWS Top Women in PR & Communications honoree/finalist recognition for Megan Baker in 2026.

## Latest updates

- **2026-09** — Published guidance on timing in public affairs and on clear communication during organizational change.
- **2026-08** — Published an agency perspective on communications careers in the age of AI and promoted Matt Potolski to Senior Account Manager.
- **2026-07** — Added a Tierra Farm case study and continued releasing InfluenceHER episodes.
- **2026-05** — Albany County approved a $133,500 annual communications contract with the agency for economic-development promotion.
- **2026-04** — Rebranded from Baker Public Relations to The Baker Agency, introducing a new identity intended to reflect its integrated PR, marketing, video and public-affairs work.
- **2026-04** — Founder Megan Baker was announced as a national PRNEWS Top Women in PR & Communications recognition recipient/finalist in the business entrepreneur category.

## Links

- Website: https://thebakeragencyinc.com
- LinkedIn: https://www.linkedin.com/company/the-baker-agency/
- Twitter/X: https://twitter.com/bakerpralbany
- YouTube: https://www.youtube.com/@TheBakerAgency
- Instagram: https://www.instagram.com/thebakeragency_inc/
- Facebook: https://www.facebook.com/TheBakerAgencyInc

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Profile page: https://yespress.io/the-baker-agency
Published by YesPress — https://yespress.io
Last updated: 2026-09-20