# The Backflip Group

> The Backflip Group is a boutique strategy consulting firm in New York that helps lean technology teams turn great products into scalable businesses. Founded by Ceylan Conger and Madeleine Ormond, both former in-house operators and consultants at companies including Meta, Etsy and Spotify, the firm specializes in bridging the gap between strategy and execution across SaaS, eCommerce, AI, digital media and D2C. Services span go-to-market strategy, pricing and packaging, upmarket expansion, new product incubation, financial modeling and fundraising materials, delivered by a small core team backed by a network of specialist experts.

- **Headquarters:** New York, United States
- **Founders:** Ceylan Conger (Co-Founder & Lead Strategist), Madeleine Ormond (Co-Founder & Chief Strategist)
- **Team size:** ~2 core (co-founders) plus a network of specialist experts
- **Products:** Go-to-Market Strategy, Pricing & Packaging, Upmarket Expansion, New Product Conceptualization & Incubation, Financial Business Modeling & Analysis
- **Notable:** Founders bring 20+ years of combined technology operating and consulting experience., Founders have worked in-house and consulted for major tech companies including Meta, Etsy and Spotify., Built a boutique consultancy positioned explicitly around execution, not just strategy decks.

## Products & services

- **Go-to-Market Strategy** — Customer, market and business analysis feeding high-impact GTM strategies and operations aimed at driving user growth and revenue.
- **Pricing & Packaging** — Structuring and optimizing pricing and packaging to capture value and support upmarket motion.
- **Upmarket Expansion** — Planning and execution support for moving from SMB or self-serve into larger enterprise segments.
- **New Product Conceptualization & Incubation** — Ideating, validating and running early-stage pilots for new products before major investment.
- **Financial Business Modeling & Analysis** — Financial models, operational analysis and horizon planning to inform decisions and fundraising.
- **Pitch Material Development** — Investor pitch decks and fundraising materials for growing tech companies.
- **Sales Operations Development** — Building and refining sales operations to scale revenue.

## Achievements

- Founders bring 20+ years of combined technology operating and consulting experience.
- Founders have worked in-house and consulted for major tech companies including Meta, Etsy and Spotify.
- Built a boutique consultancy positioned explicitly around execution, not just strategy decks.

## Latest updates

- **2025** — Website live with updated positioning ('Applied strategies for ambitious technologies') and full services, team and contact pages.

## Links

- Website: https://backflip.group
- LinkedIn: https://www.linkedin.com/company/backflip-group

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Profile page: https://yespress.io/the-backflip-group
Published by YesPress — https://yespress.io
Last updated: 2026-07-17