# The Athletic

> The Athletic is a subscription sports publisher founded in 2016 by Alex Mather and Adam Hansmann. It built a network of local and national reporters for devoted fans, expanded into podcasts and video, and joined The New York Times Company in a $550 million acquisition in 2022.

- **Founded:** 2016
- **Headquarters:** San Francisco, United States
- **Founders:** Alex Mather (Co-founder and founding CEO), Adam Hansmann (Co-founder and founding president)
- **Products:** The Athletic digital publication, The Athletic app, The Athletic podcasts, Tifo Football by The Athletic
- **Notable:** Reached 1.2 million subscribers by December 2021., Acquired by The New York Times Company for $550 million in 2022., Reported $172.1 million in 2024 revenue, up 31.1% from 2023.

## Products & services

- **The Athletic digital publication** — Local and national sports reporting, investigations, features and analysis available by subscription.
- **The Athletic app** — Personalized team and league feeds, breaking news, scores, statistics and podcasts on mobile.
- **The Athletic podcasts** — Sports audio programming across leagues and teams.
- **Tifo Football by The Athletic** — Football tactics and analysis through video and podcasts; Tifo joined The Athletic in 2020.

## Achievements

- Reached 1.2 million subscribers by December 2021.
- Acquired by The New York Times Company for $550 million in 2022.
- Reported $172.1 million in 2024 revenue, up 31.1% from 2023.
- Reported its first profitable quarter under the Times in late 2024 on an adjusted operating basis.

## Latest updates

- **2026-02** — The Athletic added six former Washington Post sports journalists to deepen Washington, D.C. coverage.
- **2025-03** — The Athletic reported $2.9 million in first-quarter adjusted operating profit, versus an $8.7 million loss a year earlier.
- **2024-12** — Full-year revenue reached $172.1 million; the adjusted operating loss narrowed to $5.0 million.

## Links

- Website: https://www.nytimes.com/athletic/
- LinkedIn: https://www.linkedin.com/company/the-athletic-media-company/
- Twitter/X: https://x.com/TheAthletic
- YouTube: https://www.youtube.com/@tifo
- Instagram: https://www.instagram.com/theathletichq/
- Facebook: https://www.facebook.com/TheAthletic/

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Profile page: https://yespress.io/the-athletic
Published by YesPress — https://yespress.io
Last updated: 2026-09-29