# The Adcom Group

> The Adcom Group is an independent Cleveland marketing agency that combines brand strategy, creative production, media, merchandising and measurement. Founded in 1989, it has expanded through launches and acquisitions rather than choosing between brand building and performance marketing. Its clearest differentiator is Optiem Analytics, a measurement platform paired with human strategy, while its client work spans healthcare, transportation, tools and building products, consumer brands, financial services and nonprofits.

- **Founded:** 1989
- **Headquarters:** Cleveland, United States
- **Founders:** Joe Kubic (Co-founder and Chairman), Mark Nuss (Co-founder)
- **Products:** Brand and strategy, Content and creative, Paid, owned and earned media, Merchandising, Optiem Analytics
- **Notable:** The Future Marketers program won Engage! Cleveland's 2025 Generation NEXT Program of the Year award in the mid-size employer category., Adcom's 2025 PRSA Cleveland work earned Gold awards for the Western Star Star Nation Experience and the RIDGID & Greenlee Experience, plus Bronze for the DRHEEM TEAM NASCAR Experience., Its Cleveland Clinic relationship spans 20 years; Adcom reports more than 24 industry awards tied to that work.

## Products & services

- **Brand and strategy** — Customer-journey mapping, audience segmentation, brand identity, competitive research, demand generation and omnichannel go-to-market planning.
- **Content and creative** — Messaging, creative direction, content strategy, copywriting, social management, public relations, photography, motion, illustration and campaign design.
- **Paid, owned and earned media** — Media strategy, paid search, organic and paid social, influencer partnerships, programmatic advertising, native content and email automation.
- **Merchandising** — Wholesale, retail and ecommerce strategy plus packaging, display design, taxonomy and third-party marketplace execution.
- **Optiem Analytics** — A unified marketing measurement platform with automated ingestion, full-funnel visibility, attribution, dashboards and strategist oversight.
- **AI and development services** — AI strategy, consulting, training and custom solutions alongside digital development and conversion optimization.

## Achievements

- The Future Marketers program won Engage! Cleveland's 2025 Generation NEXT Program of the Year award in the mid-size employer category.
- Adcom's 2025 PRSA Cleveland work earned Gold awards for the Western Star Star Nation Experience and the RIDGID & Greenlee Experience, plus Bronze for the DRHEEM TEAM NASCAR Experience.
- Its Cleveland Clinic relationship spans 20 years; Adcom reports more than 24 industry awards tied to that work.
- The Western Star Star Nation program generated millions of cross-channel impressions and engagements and captured thousands of leads.
- A Five Star back-to-school campaign using the prior year's budget increased impressions 108% and engagements 114%.

## Latest updates

- **2026-03** — Executive creative director Mike Derrick published Adcom's 'STIR' culture account, documenting its acquisitions, spinouts and continuous-change philosophy.
- **2026-01** — Adcom published a practical approach for using AI to turn technical manufacturing content into search and lead-generation assets.
- **2025-12** — The agency published its SCALE framework for manufacturing marketing, covering lead identification, personalization, scoring, nurturing and attribution.
- **2025-11** — Adcom hosted Share the Land, bringing more than 60 Northeast Ohio creators and brand representatives together; the agency said their combined audiences exceeded 15 million.
- **2025-03** — Adcom acquired Spark Your Brand, adding branding and wholesale, retail and ecommerce merchandising depth while retaining Spark as an Adcom business unit led by Randy Golenberg.

## Links

- Website: https://engageadcom.com/
- LinkedIn: https://www.linkedin.com/company/adcom-communications/
- Twitter/X: https://twitter.com/TheAdcomGroup
- Instagram: https://www.instagram.com/theadcomgroup/
- Facebook: https://www.facebook.com/TheAdcomGroup/
- TikTok: https://www.tiktok.com/@theadcomgroup

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Profile page: https://yespress.io/the-adcom-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-24