# The Aaron's Company, Inc.

> The Aaron's Company is one of America's largest lease-to-own retailers, selling furniture, appliances, electronics and computers to shoppers who can't - or won't - use traditional credit. Founded in Atlanta in 1955 with a $500 loan, it now runs roughly 1,210 company-operated and franchised stores across 47 states and Canada, plus the BrandsMart U.S.A. retail chain, and generates about $2.1 billion in annual revenue. In October 2024 the fintech firm IQVentures took it private for about $504 million.

- **Founded:** 1955
- **Headquarters:** Atlanta, Georgia, United States
- **Founders:** R. Charles Loudermilk, Sr. (Founder (as Aaron Rents), longtime Chairman & CEO)
- **Team size:** ~9,100 employees
- **Products:** Aaron's lease-to-own, aarons.com e-commerce, BrandsMart U.S.A., Aaron's GenNext stores, Aaron's franchise program
- **Notable:** Grew from a single $500 Atlanta showroom in 1955 into one of the largest lease-to-own retailers in North America., Built a network of roughly 1,210 company-operated and franchised stores across 47 states and Canada., Successfully separated from Progressive Leasing in the 2020 spin-off, creating two independent public companies.

## Products & services

- **Aaron's lease-to-own** — In-store and online lease-ownership of furniture, mattresses, appliances, electronics and computers, with 12, 18 or 24-month plans, 'no credit needed,' free delivery and setup, included repairs, a same-as-cash early purchase option (generally 120 days) and the ability to return merchandise anytime.
- **aarons.com e-commerce** — Omnichannel platform where customers browse, get approved and start a lease online, then pick up or have items delivered - built on Salesforce Commerce Cloud with Algolia search.
- **BrandsMart U.S.A.** — Regional appliance and consumer-electronics retailer (Florida and Georgia) selling for cash and credit, acquired in 2022 to add a traditional retail channel alongside leasing.
- **Aaron's GenNext stores** — A smaller, modernized store format the company has been opening in new markets to expand its footprint efficiently.
- **Aaron's franchise program** — Franchised Aaron's stores operated by independent owners under the Aaron's brand and lease-to-own model.

## Achievements

- Grew from a single $500 Atlanta showroom in 1955 into one of the largest lease-to-own retailers in North America.
- Built a network of roughly 1,210 company-operated and franchised stores across 47 states and Canada.
- Successfully separated from Progressive Leasing in the 2020 spin-off, creating two independent public companies.
- Acquired BrandsMart U.S.A. for $230 million in 2022, adding a ~$750M-revenue retail channel.
- Reached about $2.1 billion in annual revenue while serving credit-underserved consumers.

## Latest updates

- **2024-10** — IQVentures Holdings completed its acquisition of The Aaron's Company for about $504 million; shares stopped trading and were delisted from the NYSE.
- **2024-09** — Aaron's shareholders approved the take-private merger with IQVentures.
- **2024-06** — Aaron's agreed to be acquired by fintech firm IQVentures for $10.10 per share in cash, a ~34% premium.
- **2022-04** — Completed the $230 million acquisition of BrandsMart U.S.A.

## Links

- Website: https://aarons.com
- LinkedIn: https://www.linkedin.com/company/the-aaron's-company-inc.
- Twitter/X: https://twitter.com/AaronsCo
- YouTube: https://www.youtube.com/user/aaronsinc
- Instagram: https://www.instagram.com/aarons
- Facebook: https://www.facebook.com/aaronsinc

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Profile page: https://yespress.io/the-aarons-company-inc
Published by YesPress — https://yespress.io
Last updated: 2026-08-20