# Terry Kroeger

> Terry Kroeger is an Omaha business executive who began his career buying newsprint and fuel, rose through the Omaha World-Herald to lead BH Media Group for Berkshire Hathaway, and in 2019 bought the advertising agency now known as Smith Kroeger. As chairman and CEO, he has applied a newspaper operator's instincts for local knowledge, disciplined economics, and plain communication to a creative business, while remaining active in Nebraska education, workforce, and civic organizations.

- **Role:** Chairman and CEO at Smith Kroeger
- **Organizations:** Smith Kroeger, BH Media Group, Omaha World-Herald Company, The Record, News Media Alliance, Associated Press, Knights of Aksarben Foundation, Westside Community Schools Foundation, Greater Omaha Chamber
- **From:** Omaha, United States
- **Nationality:** American
- **Education:** Bachelor of Science in Finance and Economics, University of Nebraska-Lincoln, Executive Integral Leadership Course, University of Notre Dame
- **Known for:** Rose from assistant purchasing agent to publisher and CEO during a 33-year career with the Omaha World-Herald organization., Was selected by Warren Buffett to serve as president and CEO of BH Media Group., Led the Omaha World-Herald through the 2008 financial crisis and helped integrate it into Berkshire Hathaway's media group.

## Career timeline

- **1985** — Joined the Omaha World-Herald organization as an assistant purchasing agent, handling newsprint, fuel, vehicles, equipment, and facilities work.
- **1994-1998** — Served as president and publisher of The Record in Stockton, California.
- **1998-2001** — Led World Companies, an Omaha World-Herald subsidiary.
- **2001-2006** — Served as senior vice president of the Omaha World-Herald Company.
- **2006-2008** — Served as president and chief operating officer of the Omaha World-Herald Company.
- **2008** — Became president and CEO of the Omaha World-Herald Company and publisher of the newspaper during the financial crisis.
- **2012** — Became president and CEO of BH Media Group after Berkshire Hathaway assembled its newspaper group.
- **2018** — Was elected chairman of the News Media Alliance board.
- **2019** — Purchased SKAR Advertising and became its president and CEO; the firm later became Smith Kroeger.
- **2024** — Continued as chairman and CEO after Sara Wilson became president of Smith Kroeger.
- **2025** — Led Smith Kroeger's acquisition of Redstone Communications Group, with no staff reductions planned as part of the transaction.

## Achievements

- Rose from assistant purchasing agent to publisher and CEO during a 33-year career with the Omaha World-Herald organization.
- Was selected by Warren Buffett to serve as president and CEO of BH Media Group.
- Led the Omaha World-Herald through the 2008 financial crisis and helped integrate it into Berkshire Hathaway's media group.
- Chaired the News Media Alliance board and served on the Associated Press board of directors.
- Purchased SKAR Advertising in 2019 and expanded the business under the Smith Kroeger name.
- Led Smith Kroeger's 2025 acquisition of Redstone Communications Group.
- Received Lighthouse Leader recognition with his wife, Jackie, for sustained support of Westside Community Schools programs.

## Latest updates

- **2025-08** — Smith Kroeger acquired Omaha's Redstone Communications Group; Kroeger said the firms shared similar cultures and that no staff reductions were planned in connection with the sale.
- **2024-01** — Smith Kroeger promoted Sara Wilson to president while Kroeger continued as chairman and CEO.
- **2024-07** — Kroeger spoke publicly about Aksarben's effort to develop and retain Nebraska's workforce.

## Links

- Website: https://smithkroeger.com/
- LinkedIn: https://www.linkedin.com/in/terry-kroeger-583625126
- Twitter/X: https://twitter.com/skaradvertising
- Instagram: https://www.instagram.com/smithkroeger/
- Facebook: https://www.facebook.com/smithkroeger/

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Profile page: https://yespress.io/terry-kroeger
Published by YesPress — https://yespress.io
Last updated: 2026-09-22