# TerraTrue

> TerraTrue is a San Francisco privacy and security platform that bakes compliance into the product-development process instead of bolting it on at the end. Founded in 2018 by two former Snap executives, it automates privacy, AI, and third-party risk reviews from intake to approval - flagging GDPR, CCPA, and AI Act issues while products are still being designed, not after they ship. Customers like Lyft, Roku, and Elastic use it to turn slow legal bottlenecks into fast, repeatable workflows.

- **Founded:** 2018
- **Headquarters:** San Francisco, California, United States
- **Founders:** Jad Boutros (Co-founder & CEO), Chris Handman (Co-founder & COO)
- **Team size:** ~16 employees
- **Products:** Enterprise Privacy, AI Risk & Governance, Third-Party Risk Management, Data Catalog & Discovery, AppSec & Security Review
- **Notable:** Founded by the team that built Snap's privacy and security programs from scratch., Raised $19.5M total, including a $15M Series A led by 3L Capital in 2021., Helped Discogs cut review times from 33 days to 4 (about 80% faster).

## Products & services

- **Enterprise Privacy** — Automates DPIAs, ROPAs, and PII discovery so privacy reviews keep pace with product development.
- **AI Risk & Governance** — Frameworks for deploying generative AI responsibly and meeting requirements like the EU AI Act.
- **Third-Party Risk Management** — Vendor assessments and procurement integrations to evaluate outside risk before contracts are signed.
- **Data Catalog & Discovery** — Automated data classification across 20+ sources, connecting privacy decisions to real data.
- **AppSec & Security Review** — Jira-triggered security reviews that fold into existing engineering workflows.
- **Product Counseling** — Captures institutional knowledge so past privacy and legal decisions inform future ones.

## Achievements

- Founded by the team that built Snap's privacy and security programs from scratch.
- Raised $19.5M total, including a $15M Series A led by 3L Capital in 2021.
- Helped Discogs cut review times from 33 days to 4 (about 80% faster).
- Adopted by recognizable consumer and enterprise brands including Lyft, Roku, and Elastic.
- Expanded from privacy-only 'Launch Approval' into a unified privacy, AI, and third-party risk platform.

## Latest updates

- **2021-04** — Closed a $15M Series A led by 3L Capital to grow engineering, product, sales, and marketing.
- **2024-01** — Expanded the platform into AI risk and governance, including frameworks aligned to the EU AI Act.
- **2025-01** — Added agentic and AI-assisted review features, including integrations with assistants via an MCP server.

## Links

- Website: https://terratruehq.com
- LinkedIn: https://www.linkedin.com/company/terratrue
- Twitter/X: https://x.com/TerraTrueHQ

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Profile page: https://yespress.io/terratrue
Published by YesPress — https://yespress.io
Last updated: 2026-06-11