# Terra Energy

> Terra Energy is a Miami-based residential solar company that treats rooftop solar as a subscription instead of a purchase. Homeowners pay nothing upfront, sign a three-year term, and Terra owns, installs, insures, and maintains the panels and batteries on their roof. The pitch is up to 50% off the electric bill starting month one, with none of the loans, liens, or 25-year contracts that made traditional solar a hard sell. Founded by Jaime Martinez, Terra grew out of Mexico's largest rooftop solar business, and in about 18 months became Florida's largest residential solar provider by volume. In January 2026 it closed $105 million in combined credit and equity to expand into Texas and California.

- **Founded:** 2016
- **Headquarters:** Miami, Florida, United States
- **Founders:** Jaime Martinez (Founder & CEO)
- **Team size:** About 210 employees
- **Products:** Solar Subscription, Solar + Battery Backup, Terra Energy App, Bundled Home Energy Plan (Houston)
- **Notable:** Became Florida's largest residential solar provider by volume in about 18 months, Grew from an Ivy League startup into Mexico's leading rooftop solar company, Closed $105 million in combined credit and equity financing in January 2026

## Products & services

- **Solar Subscription** — A three-year residential solar subscription with $0 upfront cost. Terra designs, permits, installs, owns, insures, and maintains the rooftop system; customers pay a fixed monthly rate (with a 1.9% annual escalator) and save up to 50% on their electricity bill from the start. Cancellation is flexible after the initial 36-month term.
- **Solar + Battery Backup** — Rooftop solar bundled with whole-home battery storage (up to a 40 kWh battery) for backup power and greater energy independence, all inside the single subscription.
- **Terra Energy App** — A mobile app for monitoring system performance, energy production, and savings in real time.
- **Bundled Home Energy Plan (Houston)** — A lowest-cost home energy plan launched in Houston combining solar, battery backup, and retail electricity from a single provider.

## Achievements

- Became Florida's largest residential solar provider by volume in about 18 months
- Grew from an Ivy League startup into Mexico's leading rooftop solar company
- Closed $105 million in combined credit and equity financing in January 2026
- Customer systems have generated roughly 1,000 MW of clean energy
- 8,000+ customers across Mexico and the US with ~200 new installations per month
- Founder Jaime Martinez named an MIT 'Innovator Under 35' (2017)
- Founder named to Renewable Energy World's '40 Under 40 in Solar' (2018)
- Named to Forbes 'Most Promising Companies' (2017)
- Reported 98% retention past three years in Mexico and 100% in Florida

## Latest updates

- **2026-06** — Launched what it calls Houston's lowest-cost home energy plan, bundling solar, battery backup, and retail electricity, and registered as a Texas electricity broker.
- **2026-04** — Featured by pv magazine for a model that makes signing up for solar 'as easy as signing up for cell phone service.'
- **2026-01** — Closed $105 million in combined credit and equity to expand from Florida into Texas and California.

## Links

- Website: https://terraenergy.io
- LinkedIn: https://www.linkedin.com/company/terraenergy/
- Instagram: https://www.instagram.com/terraenergy.io/
- Facebook: https://www.facebook.com/TerraEnergy.USA/

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Profile page: https://yespress.io/terra
Published by YesPress — https://yespress.io
Last updated: 2026-08-21