# Tennis Canada

> Tennis Canada is the nonprofit national governing body that runs Canada’s tennis ecosystem from first swings to international team selection. Its defining business trick is a commercial-to-public-benefit flywheel: operate the National Bank Open in Toronto and Montreal, combine ticketing, sponsorship, hospitality, media and donations, then reinvest most net proceeds into coaching, community access, national teams and high-performance development. The model helped produce major champions and a participation boom, but the pandemic showed its central weakness - when the tournament stops, the development engine sputters.

- **Founded:** 1890
- **Headquarters:** Toronto and Montreal, Canada
- **Team size:** Approximately 530 employees in the supplied company dataset; seasonal tournament staffing and volunteers make the operating footprint larger.
- **Products:** National Bank Open presented by Rogers, Rogers First Set, Whole Player Development Pathway, National and Regional Training Centres, Tennis Professionals Association and certification
- **Notable:** Canada won its first Davis Cup title in 2022., Canada won its first Billie Jean King Cup title in 2023, becoming the 11th country to win both major team competitions., Bianca Andreescu became Canada’s first Grand Slam singles champion at the 2019 US Open.

## Products & services

- **National Bank Open presented by Rogers** — Tennis Canada’s flagship ATP and WTA 1000 tournaments in Toronto and Montreal, generating ticketing, hospitality, sponsorship and media value whose net proceeds support tennis development.
- **Rogers First Set** — A national Try, Learn, Play and Compete pathway using right-sized courts, racquets and balls to bring children into tennis through local delivery partners.
- **Whole Player Development Pathway** — A seven-stage, four-route framework for players, families and coaches that covers first exposure, high performance, professional transition and lifelong participation.
- **National and Regional Training Centres** — Full-time national training in Montreal plus regional hubs in Montreal, Toronto and Vancouver for selected teenage prospects and transition-to-pro athletes.
- **Tennis Professionals Association and certification** — Coach education, certification, professional resources and safe-sport standards; the association reported 4,769 members in 2024.
- **Year-Round Community Tennis Courts Program** — A Tennis Canada and Rogers program targeting 160 covered courts at up to 30 facilities by 2029, using up to $200,000 in seed funding per project.
- **National Bank Play Your Court** — A $3 million program to revitalize 100 public outdoor courts by 2030.
- **National teams and sanctioned competition** — Selection and support for Davis Cup, Billie Jean King Cup, Olympic, Paralympic, wheelchair, junior and senior teams, alongside national championships and professional events.
- **Game. Set. Equity.** — A five-pillar strategy with National Bank to expand participation, leadership, voice, commercial advancement and safe, inclusive experiences for women and girls.
- **Mental Timeout** — A mental health initiative for athletes and the wider tennis community, including resources and activations at the National Bank Open.

## Achievements

- Canada won its first Davis Cup title in 2022.
- Canada won its first Billie Jean King Cup title in 2023, becoming the 11th country to win both major team competitions.
- Bianca Andreescu became Canada’s first Grand Slam singles champion at the 2019 US Open.
- The ITF ranked Canada second globally by tennis participation rate in 2024, when nearly five million Canadians played.
- A 2026 participation study reported that more than six million Canadians played in 2025, up more than one million from 2023.
- The expanded 2025 National Bank Open drew a combined 504,860 fans in Toronto and Montreal.
- By 2025, 15 completed or active covered-court projects had created access to 77 indoor courts.
- Tennis Canada received the ITF Gold Advantage All Award in 2023 for advancing gender equity.
- Canadian players won 65 titles across ATP, WTA, ITF and wheelchair tours in 2025.
- The Tennis Canada coaching pathway holds the ITF’s Gold Standard recognition.

## Latest updates

- **2026-05** — Tennis Canada reported that more than six million Canadians played tennis in 2025, an increase of over one million from its 2023 study; participation among ages 12 to 17 rose 14 percentage points.
- **2026-03** — The year-round courts program announced a Thunder Bay opening and new CA$200,000 seed commitments for projects in Port Hope and Brampton.
- **2025-12** — Tennis Canada said Canadian athletes won 65 professional and wheelchair titles in 2025, while 13 players appeared in the ATP or WTA top 200.
- **2025-12** — The organization reported 504,860 combined spectators for the expanded 12-day National Bank Open, with half of ticket holders attending for the first time.
- **2025-08** — Victoria Mboko, an alumna of the National Tennis Centre pathway, won the National Bank Open women’s singles title in Montreal at age 18.
- **2025-03** — The Game. Set. Equity. impact report documented progress toward equal National Bank Open prize money in 2027 and expanded grants for women and girls.

## Links

- Website: https://www.tenniscanada.com
- LinkedIn: https://www.linkedin.com/company/tennis-canada
- Twitter/X: https://twitter.com/TennisCanada
- YouTube: https://www.youtube.com/user/TCtenniscanada
- Instagram: https://www.instagram.com/TennisCanada
- Facebook: https://www.facebook.com/TennisCanada

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Profile page: https://yespress.io/tennis-canada
Published by YesPress — https://yespress.io
Last updated: 2026-08-23
