# Tenjin

> Tenjin is a San Francisco-based mobile measurement partner (MMP) that gives app and game developers affordable, transparent marketing analytics. Founded in 2014 out of Y Combinator, it bundles mobile attribution, ad-revenue aggregation, LTV prediction, cost reporting, fraud prevention, and a marketing data warehouse (DataVault) into a single all-inclusive platform - built for the 'marketing scientist' who would rather analyze data than wrangle it.

- **Founded:** 2014
- **Headquarters:** San Francisco, United States
- **Founders:** Christopher Farm (Co-founder & CEO), Amir Manji (Co-founder & CTO)
- **Team size:** ~30-35 (LinkedIn band 11-50)
- **Products:** Mobile Attribution, DataVault (Marketing Data Warehouse), Ad Monetization Suite, LTV Prediction, Cost Aggregation & ROI/ROAS Dashboard
- **Notable:** Y Combinator Summer 2014 batch; product publicly launched August 2015, Raised a $2.5M seed led by NetEase Capital in 2016, Grew to 30,000+ apps and processes hundreds of millions of events per month

## Products & services

- **Mobile Attribution** — Install attribution and in-app event tracking via the Tenjin SDK, identifying the top users and channels driving growth.
- **DataVault (Marketing Data Warehouse)** — Lets customers directly query the raw data Tenjin collects, consolidating ad-network revenue and cost data down to the user level.
- **Ad Monetization Suite** — Tracks hybrid (in-app purchase + ad) monetization with impression-level ad-revenue data (ILRD/ULRD) from mediation partners.
- **LTV Prediction** — Forecasts user lifetime value so marketers can make earlier, smarter user-acquisition bids.
- **Cost Aggregation & ROI/ROAS Dashboard** — Aggregates ad spend across countries and platforms and unifies it with revenue for a single return-on-ad-spend view.
- **Fraud Prevention & Site ID Optimization (SIO) API** — Real-time ad-fraud detection plus an API that automatically blocks low-performing or fraudulent site IDs - described as an industry first.
- **Automation APIs & Data Pipelines** — Campaign scaling automation and automated ETL/BI data consolidation for downstream analytics tools.
- **SKAdNetwork / SKAN Reporting** — Free SKAdNetwork conversion-value reporting across all values, available to every user including the free tier.

## Achievements

- Y Combinator Summer 2014 batch; product publicly launched August 2015
- Raised a $2.5M seed led by NetEase Capital in 2016
- Grew to 30,000+ apps and processes hundreds of millions of events per month
- Publishes recurring Hyper-Casual Games CPI / Ad Spend & Retention benchmark reports (since 2018)
- Became an official Meta Mobile Measurement Partner
- Shipped an industry-first Site ID Optimization (SIO) API for real-time fraud blocking
- Marked its 10-year milestone (2014-2024) as an independent MMP

## Latest updates

- **2025-03** — Added Apple Search Ads view-through attribution support.
- **2024-01** — Rolled out all-inclusive, fully transparent S/M/L pricing plus a free tier - covered by Business of Apps.
- **2021-09** — Launched the 'Growth FullStack' joint product with GameAnalytics.
- **2024-01** — Introduced the Site ID Optimization (SIO) API for real-time fraud blocking.

## Links

- Website: https://tenjin.com
- LinkedIn: https://www.linkedin.com/company/tenjin
- Twitter/X: https://x.com/tenjinMMP
- GitHub: https://github.com/tenjin
- YouTube: https://www.youtube.com/@TenjinMMP
- Facebook: https://www.facebook.com/tenjinio/

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Profile page: https://yespress.io/tenjin
Published by YesPress — https://yespress.io
Last updated: 2026-07-02