# Telunjuk.com (PT Telunjuk Komputasi Indonesia)

> Telunjuk.com, operated by PT Telunjuk Komputasi Indonesia, began in 2012 as Indonesia's shopping search and price-comparison service, aggregating products and promotions from more than 50 e-commerce platforms to help consumers find the best deals. The team turned the data infrastructure behind that consumer product - tens of millions of listings and terabytes of e-commerce data - into Compas.co.id, a B2B market-intelligence and e-commerce enabler platform that helps FMCG brands track online sales, market share, pricing and competitors in real time. Founded by ITB engineering graduates Redya Febriyanto and Hanindia Narendrata, the company raised a Series A from Lippo Digital Ventures in 2015 and was majority-acquired by a subsidiary of PT Diamond Food Indonesia in 2022.

- **Founded:** 2012
- **Headquarters:** South Jakarta, Indonesia
- **Founders:** Hanindia Narendrata (Co-Founder & CEO), Redya Febriyanto (Co-Founder)
- **Team size:** Approximately 11-50 employees
- **Products:** Telunjuk.com, Compas.co.id - Market Insight Dashboard, Compas E-commerce Enabler, Compas Market Insight Report
- **Notable:** Became the most trusted and leading shopping search engine in Indonesia, indexing 50+ e-commerce platforms., Scaled to 50M+ products, 15 terabytes of data and 6M+ users., Won Project Eden incubation in November 2011 and raised three rounds of funding.

## Products & services

- **Telunjuk.com** — Consumer shopping search engine and price-comparison service aggregating products, discounts and promotions from 50+ Indonesian e-commerce platforms; managed 50M+ products and served 6M+ users.
- **Compas.co.id - Market Insight Dashboard** — Indonesia's e-commerce market-insight dashboard providing real-time big-data analytics on sales, market share, pricing, promotions and competitor benchmarking for FMCG brands.
- **Compas E-commerce Enabler** — Data-driven, automation-supported service helping FMCG brands run online operations, including end-to-end order management (PHC), to sell more efficiently across marketplaces.
- **Compas Market Insight Report** — Periodic published reports on Indonesian FMCG e-commerce trends, marketplace revenue share and category performance (e.g., Harbolnas and annual FMCG reports).

## Achievements

- Became the most trusted and leading shopping search engine in Indonesia, indexing 50+ e-commerce platforms.
- Scaled to 50M+ products, 15 terabytes of data and 6M+ users.
- Won Project Eden incubation in November 2011 and raised three rounds of funding.
- Launched Compas.co.id, positioned as the #1 e-commerce market-insight tool and enabler for FMCG brands in Indonesia.
- Majority-acquired by a subsidiary of publicly listed PT Diamond Food Indonesia in 2022.

## Latest updates

- **2024-12** — Compas.co.id launched an E-commerce Enabler service with a redesigned site, adding data-driven and automation tools for FMCG brands.
- **2023-01** — Published FMCG e-commerce market reports, including Harbolnas marketplace revenue-share analysis (Shopee 66%, Tokopedia 29.8%, Blibli 4.2%).
- **2022-01** — PT Diamond Food Indonesia's subsidiary Sukanda Djaja acquired 81% of PT Telunjuk Komputasi Indonesia.

## Links

- Website: https://telunjuk.com
- LinkedIn: http://www.linkedin.com/company/telunjuk-com
- Twitter/X: https://twitter.com/telunjukdotcom
- YouTube: https://www.youtube.com/@TelunjukOfficial
- Instagram: https://www.instagram.com/compas.co.id/
- Facebook: https://facebook.com/telunjukdotcom
- TikTok: https://www.tiktok.com/@compas.co.id

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Published by YesPress — https://yespress.io
Last updated: 2026-07-24