# Tecovas

> Tecovas is an Austin, Texas-based western brand that set out to be the "Warby Parker of cowboy boots" - selling handmade, León, Mexico-crafted leather boots and western apparel directly to consumers at attainable prices. Founded in 2015 by Paul Hedrick, it grew from an online-only startup into an omnichannel retailer with more than 50 stores, roughly $300 million in expected sales, and a loyal community drawn to its blend of heritage craftsmanship and modern retail.

- **Founded:** 2015
- **Headquarters:** Austin, Texas, United States
- **Founders:** Paul Hedrick (Founder & Executive Chairman (former CEO))
- **Team size:** ~1,400 employees
- **Products:** Cowboy Boots, Western Apparel, Hats & Accessories, Retail Stores, First Dress Collection
- **Notable:** Grew from a farmers-market side hustle to a national omnichannel brand in under a decade, Expanded to 50+ retail stores across the US by 2025, Reached roughly $300 million in expected annual sales

## Products & services

- **Cowboy Boots** — Handmade leather boots for men and women crafted in León, Mexico, using Goodyear welt construction; includes classic western, roper, work, exotic and dress styles.
- **Western Apparel** — Jeans, shirts, dresses, outerwear and workwear for men and women, expanding the brand beyond footwear.
- **Hats & Accessories** — Felt and straw cowboy hats, belts, bags, leather care products and western accessories.
- **Retail Stores** — Omnichannel brick-and-mortar boutiques offering fittings, custom leather stamping and boot care across the US.
- **First Dress Collection** — Debut dress capsule expanding Tecovas into western-inspired womenswear for everyday and occasion.

## Achievements

- Grew from a farmers-market side hustle to a national omnichannel brand in under a decade
- Expanded to 50+ retail stores across the US by 2025
- Reached roughly $300 million in expected annual sales
- Called the "Warby Parker of cowboy boots" by national press
- Featured on NPR's How I Built This with founder Paul Hedrick

## Latest updates

- **2025-06** — Raised an additional ~$10M (Series C-II) to fund continued retail expansion.
- **2025** — Launched its first-ever dress collection, expanding into western-inspired womenswear.
- **2025** — Planned to reach roughly 56 stores by year-end, entering non-traditional markets like New York, Miami and Pittsburgh.
- **2024** — Began select wholesale distribution with independent western retailers and became first official boot sponsor of Stagecoach.

## Links

- Website: https://tecovas.com
- LinkedIn: http://www.linkedin.com/company/tecovas
- Twitter/X: https://twitter.com/tecovas
- YouTube: https://www.youtube.com/@tecovas
- Instagram: https://www.instagram.com/tecovas/
- Facebook: https://www.facebook.com/tecovas
- TikTok: https://www.tiktok.com/@tecovas

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Profile page: https://yespress.io/tecovas
Published by YesPress — https://yespress.io
Last updated: 2026-07-25