# Technorati

> Technorati started in 2002 as a search engine for the fast-growing blogosphere, tracking posts, links and influence. As Google crowded blog search and publishers needed better ad revenue, the San Francisco company shifted into an advertising network and then publisher software. Its Contango platform and SmartWrapper header bidding tool helped publishers invite multiple buyers to compete for ad space. Synacor acquired substantially all its assets for $3 million in 2016.

- **Founded:** 2002
- **Headquarters:** San Francisco, United States
- **Founders:** Dave Sifry (Founder and original CEO)
- **Products:** Technorati blog search and authority, Technorati Media, Contango, SmartWrapper
- **Notable:** Tracked more than 133 million blogs since 2002 by its 2008 State of the Blogosphere report., Served more than 1,000 publisher partners, according to Synacor's February 2016 announcement., Added more than 100 million monthly unique visitors to Synacor's stated advertising reach in the acquisition announcement.

## Products & services

- **Technorati blog search and authority** — Indexed blog posts and links, offered blog discovery and a measure of influence; indexing and authority scores ended in 2014.
- **Technorati Media** — An advertising network for publishers and bloggers, selling access to their audiences to advertisers.
- **Contango** — Publisher platform for connecting multiple programmatic demand sources and managing a real-time auction.
- **SmartWrapper** — A licensed, demand-agnostic header bidding management and analytics tool within Contango, designed to simplify partner integration and reporting.

## Achievements

- Tracked more than 133 million blogs since 2002 by its 2008 State of the Blogosphere report.
- Served more than 1,000 publisher partners, according to Synacor's February 2016 announcement.
- Added more than 100 million monthly unique visitors to Synacor's stated advertising reach in the acquisition announcement.
- Founder Dave Sifry was named a World Economic Forum Technology Pioneer in 2007.

## Latest updates

- **2015-07** — Technorati launched SmartWrapper in beta as part of its Contango publisher platform.
- **2016-02** — Synacor announced and completed a $3 million acquisition of substantially all Technorati assets.

## Links

- Website: http://www.technorati.com
- LinkedIn: https://www.linkedin.com/company/technorati
- Twitter/X: https://x.com/technorati
- Facebook: https://www.facebook.com/technorati

---

Profile page: https://yespress.io/technorati
Published by YesPress — https://yespress.io
Last updated: 2026-09-28