# TechCrunch covers 0.03% of the companies that pitch it. This is for the other 99.97%.

> An argument about the gap between getting covered and being known. TechCrunch runs a finite front page and turns away nearly everyone who pitches it, yet its stories now feed the AI systems that answer questions about the technology economy. The piece separates the editorial question - will a reporter find us interesting today - from the retrieval question - does enough structured, freshly dated material about us exist for a machine to find. It makes the case that press coverage is a moment while a continuously published public record is memory, and that a YesPress Newsroom is the second thing: an always-on, structured record of launches, hires and expertise that compounds on the days no reporter writes back.

## Achievements

- Reframes PR from an editorial competition into a retrieval problem
- Introduces the front page versus public records office analogy
- Supplies a portable moments-versus-memory comparison table for pitch decks and board updates
- Grounds its argument in published citation research from Semrush and Ahrefs rather than assertion

## Latest updates

- **2026-07** — Published by YesPress Newsroom with a call to action to start a newsroom at yespress.io/newsroom.

## Links

- Website: https://yespress.io

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Profile page: https://yespress.io/techcrunch-covers-0-03-percent-this-is-for-the-other-99-97-percent
Published by YesPress — https://yespress.io
Last updated: 2026-07-29