# Team Whistle

> Team Whistle is a DAZN-owned sports and entertainment publisher, content studio and social agency. It produces athlete and creator-led shows, distributes content across social and streaming platforms, and sells branded entertainment, production, strategy and channel services to advertisers, leagues and media businesses.

- **Founded:** 2009
- **Headquarters:** New York, United States
- **Founders:** John West (Co-founder; founding chairman and later CEO), Jeff Urban (Co-founder; founding chief marketing officer and later president), Kit Laybourne (Co-founder; founding chief creative officer)
- **Products:** Original programming, MAGNET, Media publishing and distribution, 1st and Scroll, The Kittle Things
- **Notable:** Launched its sports multichannel network in 2014., Announced nearly $100 million in cumulative funding by June 2018., Acquired by ELEVEN in 2021 and joined DAZN Group in 2023.

## Products & services

- **Original programming** — Athlete and creator-led entertainment franchises including No Days Off, Days Off, Home Team and Undercover Athlete; the company reports a slate of more than 50 shows.
- **MAGNET** — Internal agency offering creative development, production, analytics, content strategy, channel management, influencer amplification and activation.
- **Media publishing and distribution** — Owned and partner channels across social video, audio and advertising-supported streaming platforms.
- **1st and Scroll** — Football micro-vodcast made with Pick a Side, launching with Justin Pugh.
- **The Kittle Things** — George and Claire Kittle’s lifestyle and sports show, distributed through DAZN, YouTube, social and audio.
- **2026 World Cup slate** — Boots Across America with OussiFooty and JD Sports; Supporters Section with Lowe’s and Snickers; Homegrown: Investing in Family with DeAndre Yedlin and Robinhood.

## Achievements

- Launched its sports multichannel network in 2014.
- Announced nearly $100 million in cumulative funding by June 2018.
- Acquired by ELEVEN in 2021 and joined DAZN Group in 2023.
- DAZN reported over 700 million aggregated followers and five billion monthly network views at the 2023 acquisition completion.

## Latest updates

- **2026-06** — A World Cup slate adds host-city travel, fan discussion and family storytelling with JD Sports, Lowe’s, Snickers and Robinhood.
- **2025-09** — DAZN announces The Kittle Things with George and Claire Kittle across video, social and audio.
- **2024-08** — Serta partners with Whistle and Sydney Leroux for a No Days Off episode.
- **2024-07** — Whistle announces 1st and Scroll with Pick a Side and a premiere featuring Justin Pugh.

## Links

- Website: https://teamwhistle.com/
- LinkedIn: https://www.linkedin.com/company/team-whistle/
- Twitter/X: https://twitter.com/WhistleSports
- YouTube: https://www.youtube.com/channel/UCZFhj_r-MjoPCFVUo3E1ZRg
- Instagram: https://www.instagram.com/whistlesports/
- Facebook: https://www.facebook.com/WhistleSports/
- TikTok: https://www.tiktok.com/@whistle

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Profile page: https://yespress.io/team-whistle
Published by YesPress — https://yespress.io
Last updated: 2026-10-05