# Tealium

> Tealium sells enterprise software that collects customer events, unifies profiles, applies consent rules and routes data to marketing, analytics and AI systems. Its roots in tag management have expanded into a customer data platform and warehouse activation products, with 850+ enterprise customers and 1,300+ integrations advertised on its current homepage.

- **Founded:** 2008
- **Headquarters:** San Diego, United States
- **Founders:** Mike Anderson (Co-founder and Chief Technology Officer), Ali Behnam (Co-founder), Olivier Silvestre (Co-founder, identified in the March 2008 launch announcement; current role not established)
- **Products:** Tealium iQ Tag Management, Tealium AudienceStream CDP, Tealium EventStream, Tealium DataAccess, Tealium Predict
- **Notable:** Raised a US$96 million Series G at a US$1.2 billion valuation in February 2021., Current homepage advertises 1,300+ integrations and 850+ enterprise customers., Announced AWS Generative AI Competency in February 2026.

## Products & services

- **Tealium iQ Tag Management** — Manages client-side analytics and marketing tags through a shared data layer.
- **Tealium AudienceStream CDP** — Resolves customer identities, enriches profiles, builds audiences and triggers downstream actions.
- **Tealium EventStream** — Collects, transforms and routes server-side events to connected services.
- **Tealium DataAccess** — Provides access to stored event and audience data for analysis and downstream use.
- **Tealium Predict** — Uses machine learning to create predictive customer attributes for segmentation and activation.
- **Tealium AIStream** — Orchestrates governed real-time customer data and model outputs across AI systems, customer experiences and data warehouses.
- **Tealium CloudStream** — Builds and activates segments directly from cloud warehouse data without a duplicate customer data store in Tealium; announced June 2025 and listed as available in November 2025 release notes.
- **Tealium Context API** — Expands Moments API with governed customer context for applications and AI agents, including a managed Model Context Protocol server.
- **Implementation, training and professional services** — Supports deployment and operation; implementation and training are separately priced under published contract FAQs.

## Achievements

- Raised a US$96 million Series G at a US$1.2 billion valuation in February 2021.
- Current homepage advertises 1,300+ integrations and 850+ enterprise customers.
- Announced AWS Generative AI Competency in February 2026.
- Legal & General case study reports a 54% increase in call-to-lead conversion and a 15% conversion increase for personalized guidance; vendor-published outcomes, not independent benchmarks.

## Latest updates

- **2026-09** — September 30 release notes added Context API engine filters for consent enforcement and write-volume control, plus versioned engine configuration.
- **2026-06** — Launched Context API globally on June 9, expanding Moments API with warehouse context and a managed MCP server.
- **2026-02** — Announced AWS Generative AI Competency on February 17.
- **2025-11** — November release notes listed CloudStream as available after its June announcement.

## Links

- Website: https://tealium.com/
- LinkedIn: https://www.linkedin.com/company/tealium/
- Twitter/X: https://twitter.com/tealium
- GitHub: https://github.com/Tealium
- YouTube: https://www.youtube.com/@Tealium
- Instagram: https://www.instagram.com/lifeattealium/
- Facebook: https://www.facebook.com/tealium/

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Profile page: https://yespress.io/tealium
Published by YesPress — https://yespress.io
Last updated: 2026-10-21