# Teads

> Teads is a public omnichannel advertising platform that connects brands and agencies with premium publishers, apps, and connected-TV surfaces across the open internet. Created in its current form when Outbrain acquired legacy Teads in February 2025 and adopted the Teads name, it combines media buying, publisher monetization, creative production, audience and contextual signals, measurement, and predictive optimization in one system serving more than 20,000 advertisers and 10,000 publishers globally.

- **Founded:** 2006
- **Headquarters:** New York, United States
- **Founders:** Yaron Galai (Co-founder of Outbrain, the legal predecessor of Teads Holding Co.), Ori Lahav (Co-founder of Outbrain, the legal predecessor of Teads Holding Co.), Loïc Soubeyrand (Co-founder of legacy Teads), Loïc Jaurès (Co-founder and CTO of legacy Teads), Olivier Reynaud (Co-founder of legacy Teads), Pierre Chappaz (Founder of eBuzzing and later Teads group executive chairman), Bertrand Quesada (Co-founder of eBuzzing and later Teads CEO)
- **Team size:** Around 1,700 employees in more than 30 countries as of 2026.
- **Products:** Teads Ad Manager, Teads Studio, Teads CTV Ensemble, Teads EngageOS, Media Owner Solutions
- **Notable:** Legacy Teads helped popularize outstream video, creating video inventory inside article pages without requiring publisher video content., Outbrain completed its acquisition of legacy Teads on February 3, 2025 in a transaction announced at approximately $1 billion., The combined company adopted the Teads Holding Co. name and Nasdaq ticker TEAD in June 2025.

## Products & services

- **Teads Ad Manager** — End-to-end media buying platform for planning, activating, optimizing, and measuring branding and performance campaigns across screens.
- **Teads Studio** — Creative strategy and production service that adapts brand assets into interactive, shoppable, display, video, mobile, and CTV formats.
- **Teads CTV Ensemble** — Unified HomeScreen and InStream connected-TV suite with dynamic creative, household targeting, attention measurement, and performance optimization.
- **Teads EngageOS** — AI-driven publisher feed operating system that weighs editorial recommendations and advertising demand together to optimize total session revenue.
- **Media Owner Solutions** — Publisher monetization, recommendation, direct-demand, ad-serving, and yield tools spanning web, app, and video inventory.
- **Omnichannel Graph and Data Solutions** — Audience, contextual, conversion, and purchase signals used for cross-screen planning, targeting, frequency management, and measurement.
- **Conversational AI Ads SDK** — Beta software development kit for monetizing AI-driven conversations while aiming to preserve the host product's user experience.
- **Growing Brands** — A simplified Teads Ad Manager experience and support model for smaller advertisers seeking traffic, leads, and sales on premium open-internet inventory.

## Achievements

- Legacy Teads helped popularize outstream video, creating video inventory inside article pages without requiring publisher video content.
- Outbrain completed its acquisition of legacy Teads on February 3, 2025 in a transaction announced at approximately $1 billion.
- The combined company adopted the Teads Holding Co. name and Nasdaq ticker TEAD in June 2025.
- Reported $1.300461 billion in 2025 revenue and $93.4 million in adjusted EBITDA.
- Connected-TV revenue passed a $100 million annual run rate in 2025.
- Direct relationships span more than 20,000 advertisers and 10,000 publishers in over 30 countries.
- HomeScreen inventory reached more than 500 million connected-TV devices after the Google TV expansion.
- Launched EngageOS and CTV Ensemble in June 2026 as major post-merger product releases.

## Latest updates

- **2026-08** — Reported second-quarter revenue of $284.6 million, down 17% year over year, with $7.0 million in adjusted EBITDA; CTV revenue grew 67% and represented 13% of quarterly revenue.
- **2026-07** — Integrated TiVo Ads HomeScreen inventory into Teads Ad Manager across the United States, Canada, and United Kingdom, adding access to 5.3 million households.
- **2026-06** — Launched CTV Ensemble, unifying HomeScreen and InStream activation, creative, audience data, attention measurement, and performance optimization.
- **2026-06** — Introduced EngageOS with Magnite, a publisher feed system that makes editorial recommendations and ads part of one session-level decision process.
- **2026-06** — Expanded VIDAA HomeScreen inventory into the UAE, Saudi Arabia, Qatar, Kuwait, and Morocco.
- **2026-03** — Reported 2025 revenue of $1.30 billion, adjusted EBITDA of $93.4 million, and a $517.1 million net loss that included a $352.1 million non-cash goodwill impairment.
- **2026-02** — Partnered with Google TV, taking Teads HomeScreen reach above 500 million devices.
- **2026-02** — Announced Samsung Ads HomeScreen availability across seven Asian markets, including exclusive local reseller rights in six.
- **2025-11** — Released a beta SDK intended to help conversational-AI apps monetize interactions with advertising.
- **2025-07** — Partnered with Pentaleap to make onsite sponsored-product inventory available through Teads Ad Manager.

## Links

- Website: https://www.teads.com/
- LinkedIn: https://www.linkedin.com/company/teads/
- Twitter/X: https://twitter.com/Teads
- YouTube: https://www.youtube.com/Teads
- Instagram: https://www.instagram.com/teadsglobal/
- Facebook: https://facebook.com/TeadsGlobal

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Profile page: https://yespress.io/teads
Published by YesPress — https://yespress.io
Last updated: 2026-08-13