# TD Ameritrade Institutional

> TD Ameritrade Institutional was the advisor-facing division of TD Ameritrade, Inc., providing securities custody, trade execution, technology and business support to independent registered investment advisors. Known for Veo Open Access, Veo One and no-additional-cost iRebal, it served more than 7,000 advisory firms before their migration to Schwab in September 2023. iRebal, thinkpipes and Model Market Center continue within Schwab Advisor Services.

- **Founded:** 1975
- **Headquarters:** Jersey City, United States
- **Founders:** Joe Ricketts (Co-founder of predecessor First Omaha Securities; not a separately documented founder of the Institutional division)
- **Products:** Brokerage and custody services, Veo Open Access, Veo One, iRebal on Veo, thinkpipes
- **Notable:** Veo One received the 2020 Wealth Management Industry Award for custodian technology., Model Market Center received Wealth Management Industry Awards in 2018 and 2020., More than 7,000 independent RIA firms served by 2020.

## Products & services

- **Brokerage and custody services** — Historical custody of client securities, execution, clearing, settlement and account support for independent RIAs; advisor relationships transitioned to Schwab in September 2023.
- **Veo Open Access** — Advisor custody platform integration program launched in 2010, enabling approved third-party financial software to connect.
- **Veo One** — Unified advisor desktop previewed in 2015, combining custody workflows with integrated third-party applications; retired through the Schwab migration.
- **iRebal on Veo** — No-additional-cost, custody-linked web rebalancer announced in 2013; supported household-level allocation, cash management and tax-aware trade recommendations. iRebal continues at Schwab.
- **thinkpipes** — Advisor-focused trading, charting, options and portfolio-analysis platform retained by Schwab.
- **Model Market Center** — Model portfolio marketplace introduced in 2017 and integrated with iRebal, allowing advisor selection, blending and customization; retained by Schwab.
- **AdvisorClient** — Historical end-client account portal for investors working with RIAs.
- **Practice support** — Historical business consulting, advisor transition assistance, benchmarking and education for independent advisory firms.

## Achievements

- Veo One received the 2020 Wealth Management Industry Award for custodian technology.
- Model Market Center received Wealth Management Industry Awards in 2018 and 2020.
- More than 7,000 independent RIA firms served by 2020.
- Key tools iRebal and thinkpipes were retained in the Schwab integration.

## Latest updates

- **2026-08** — Successor Schwab Advisor Services published an updated third-party integration matrix covering onboarding, money movement, custody data and trading integrations.
- **2026-07** — Schwab announced a modernized cost-basis system and removal of the GainsKeeper link for former TD accounts; pre-conversion information remains in historical statements and tax forms.
- **2024-12** — Schwab’s 2024 annual report states TD Ameritrade, Inc. and TDAC were no longer SEC- and FINRA-registered broker-dealers by year-end.
- **2024-05** — Schwab completed the final Ameritrade client conversion, following the earlier September 2023 RIA migration.

## Links

- Website: https://www.tdainstitutional.com/
- LinkedIn: https://www.linkedin.com/company/tdameritradeinstitutional
- Twitter/X: https://twitter.com/TDA4advisors
- Facebook: https://www.facebook.com/tdameritradeinstitutional

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Profile page: https://yespress.io/td-ameritrade-institutional
Published by YesPress — https://yespress.io
Last updated: 2026-10-26