# Taylor

> Taylor is an independent, New York-headquartered marketing communications agency that helps consumer brands earn attention through research, brand strategy, creative development, public relations, social and influencer work, experiential activation, design, production and measurement. Its defining business decision came after a 2004 management buyout: move away from high-volume sports publicity and become a deeper strategic partner to a smaller roster of major brands.

- **Founded:** 1984
- **Headquarters:** New York, United States
- **Products:** Insight and intelligence, Brand and communications strategy, Creative development and production, Earned and social engagement, Experiential and omnichannel activation
- **Notable:** Named Consumer Agency of the Decade by PRovoke Media, according to Taylor and third-party agency profiles., Subject of the 2011 Harvard case study Transformation at Taylor, covering its post-2004 business-model and culture change., Nulo's Fuel Incredible campaign reported more than 1.9 billion earned editorial impressions, 700-plus placements and a 2024 MarCom Platinum award.

## Products & services

- **Insight and intelligence** — Social listening, custom research, consumer intelligence, audience insight, analytics and reporting.
- **Brand and communications strategy** — Communications strategy, brand narrative, content architecture and channel planning.
- **Creative development and production** — Ideation, program development, advertising, design, video and an in-house design and production studio.
- **Earned and social engagement** — Public relations, earned media relations, influencer and creator marketing, digital and social engagement.
- **Experiential and omnichannel activation** — Live brand experiences, sponsorship activation, integrated campaigns and cross-channel amplification.
- **Measurement and optimization** — Campaign analytics, content and channel optimization, reporting and always-on learning.

## Achievements

- Named Consumer Agency of the Decade by PRovoke Media, according to Taylor and third-party agency profiles.
- Subject of the 2011 Harvard case study Transformation at Taylor, covering its post-2004 business-model and culture change.
- Nulo's Fuel Incredible campaign reported more than 1.9 billion earned editorial impressions, 700-plus placements and a 2024 MarCom Platinum award.
- Guinness's Surging Together campaign reported more than 13 billion earned-media impressions, 43.2 million social accounts reached and 118,000 pledged service hours.
- Capital One's 2022 ESG report reported 44% higher viewership and 72% shorter production time than the prior report.
- Circle K's We Speak Fleet campaign generated 6,498 leads, reported as 435% above goal.
- Maeve Hagen was included in PRWeek's 2024 40 Under 40 class and received a PRNEWS Top Women recognition in the Business Entrepreneurs category.

## Latest updates

- **2024-10** — Taylor announced that Maeve Hagen would succeed Tony Signore as CEO, with Signore remaining chairman.
- **2025-01** — Maeve Hagen became CEO and Managing Partner after a career at Taylor that began with an internship.
- **2025** — Taylor relaunched its minority employee resource group as The Minority Report and reiterated its commitment to workforce visibility and accountability.
- **2025** — The agency expanded its Taylor Ten editorial and podcast format with conversations on culture, leadership, diversity and AI in creative work.

## Links

- Website: https://www.taylorstrategy.com
- LinkedIn: https://www.linkedin.com/company/taylorglobal
- Twitter/X: https://twitter.com/taylorstrategy
- Instagram: https://www.instagram.com/taylorstrategy/
- Facebook: https://facebook.com/TaylorStrategy

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Profile page: https://yespress.io/taylor
Published by YesPress — https://yespress.io
Last updated: 2026-09-23