# Taylor Shanklin Wilson

> Taylor Shanklin Wilson is the founder and CEO of Creative Shizzle, a creative services company supporting businesses, nonprofits and lean marketing teams. Based in Boone, North Carolina, she previously founded Barlele and held nonprofit-sector marketing and growth roles. A TEDx speaker, business coach and podcast host, she connects branding, clear processes and her “minimize to maximize” philosophy.

- **Role:** Founder and CEO at Creative Shizzle
- **Organizations:** Creative Shizzle, Barlele, Pursuant, Firefly Partners, Kimbia, Convio
- **Education:** M.A., Texas State University-San Marcos, B.A., The University of Texas at Austin
- **Known for:** Founded Barlele in 2020 and Creative Shizzle in 2022., Grew Creative Shizzle from a solo business to a team of 20, according to her personal site; elapsed-time claims vary between pages., Delivered a TEDxLenoxVillage talk in 2021; TED’s listing showed more than 300,000 plays when researched.

## Career timeline

- **Before 2019** — Worked in nonprofit technology and marketing, including Convio and Kimbia.
- **2019** — Vice president of marketing at Pursuant; discussed nonprofit growth strategies with Gabe Cooper on the Modern Nonprofit Fundraiser Podcast.
- **2019** — Published “The American Dream is Dysfunctional,” describing her family’s downsizing.
- **2020** — Joined Firefly Partners in a growth leadership role and launched Barlele.
- **2021** — Delivered “Minimize to Maximize: The Art of Focusing on Less to Maximize Results” at TEDxLenoxVillage in March.
- **2022** — Founded Creative Shizzle and launched Talking Shizzle.
- **2023** — Became a StoryBrand Guide in September and Business Made Simple Certified Coach in November, according to her LinkedIn profile.
- **2024** — Discussed subscription creative services and operational systems on Honest Podcasts in November.
- **2026** — Appeared on UnTangled, Coffee with Jon and Glovisor to discuss AI workflows, branding and creative support.

## Achievements

- Founded Barlele in 2020 and Creative Shizzle in 2022.
- Grew Creative Shizzle from a solo business to a team of 20, according to her personal site; elapsed-time claims vary between pages.
- Delivered a TEDxLenoxVillage talk in 2021; TED’s listing showed more than 300,000 plays when researched.
- Led the company whose team developed branding and rollout materials for Southwest Texas College.
- Earned StoryBrand Guide and Business Made Simple coaching credentials.
- Hosted Soar and Talking Shizzle.

## Latest updates

- **2026-08** — Appeared on the Glovisor Podcast with Joe Abreu to discuss branding foundations and creative support for lean teams; the episode description reports a globally distributed team of 20.
- **2026-04** — Featured on Coffee with Jon in an episode titled “Taylor Wilson: Make Your Brand Unforgettable.”
- **2026-03** — Discussed practical AI workflows with Jen Frazier on UnTangled; Firefly Partners published its recap on March 9.

## Links

- Website: https://gowithtaylor.com/
- LinkedIn: https://www.linkedin.com/in/tshank/
- Twitter/X: https://x.com/taytayshank
- Instagram: https://www.instagram.com/gowithtaylor/

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Profile page: https://yespress.io/taylor-shanklin-wilson
Published by YesPress — https://yespress.io
Last updated: 2026-10-22