# Taylor Katzman

> Taylor Katzman is the Chicago-based founder and CEO of Provi, a B2B marketplace built to make wholesale beverage ordering less dependent on scattered texts, calls, emails and paper invoices. His route to the idea ran through enterprise technology, Drizly and his family's Rhine Hall Distillery. Founded in 2016, Provi later joined forces with SevenFifty, raised $125 million, and reported more than $5 billion in platform gross merchandise volume by November 2025.

- **Role:** Founder and CEO at Provi
- **Organizations:** Provi, Drizly, emnos USA, Meltwater Reach, Rhine Hall Distillery
- **Education:** Bachelor of Science in Business Administration, University of Southern California, Marshall School of Business
- **Known for:** Founded Provi in Chicago in 2016., Raised $125 million in reported total funding for Provi by 2022., Led Provi through a 2021 Series C that valued the company at $750 million.

## Career timeline

- **2010-2012** — Worked in sales and business development at Meltwater Reach.
- **2012-2014** — Worked as a business development manager at emnos USA.
- **2014-2016** — Served as Drizly's Midwest regional manager and helped scale its go-to-market effort in the region.
- **2016** — Founded the company that became Provi to simplify wholesale beverage ordering.
- **2018** — Provi announced a $3.5 million round, bringing funding at that point to $5 million, and expanded beyond Chicago.
- **2021** — Provi raised a $25 million Series B and a $75 million Series C; the Series C valued the company at $750 million.
- **2022** — Provi joined forces with SevenFifty to combine complementary B2B beverage-commerce tools.
- **2025** — Provi announced a national integration agreement with RNDC, its first integration with Ohio's wholesale liquor system, and more than $5 billion in cumulative platform GMV.
- **2026** — Provi launched Enterprise Plus for national and regional restaurant groups.

## Achievements

- Founded Provi in Chicago in 2016.
- Raised $125 million in reported total funding for Provi by 2022.
- Led Provi through a 2021 Series C that valued the company at $750 million.
- Brought Provi and SevenFifty together in 2022.
- Led Provi to more than $5 billion in reported cumulative platform GMV by November 2025.
- Expanded Provi from its early Chicago market into a platform described by the company as active across all U.S. markets.

## Latest updates

- **2026-02** — Provi launched Enterprise Plus, a subscription tier for national and regional restaurant groups seeking purchasing consistency and visibility across locations.
- **2025-12** — Provi became the first B2B platform announced as an integrator with Ohio Liquor's Wholesale Cloud system.
- **2025-11** — Provi reported that cumulative gross merchandise volume through its platform had exceeded $5 billion.
- **2025-07** — Provi and Republic National Distributing Company announced a settlement and national integration agreement.

## Links

- Website: https://www.provi.com
- LinkedIn: https://www.linkedin.com/in/taylorkatzman
- Twitter/X: https://twitter.com/provihq
- Facebook: http://facebook.com/provihq/

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Profile page: https://yespress.io/taylor-katzman
Published by YesPress — https://yespress.io
Last updated: 2026-09-28