# Taylor Capuano

> Taylor Capuano is the co-founder and chief creative officer of CAKES body, a viral direct-to-consumer apparel brand she launched in 2022 with her twin sister, Casey Sarai. Starting with $5,000 each in personal savings and no marketing budget, the sisters bootstrapped the company from a side hustle into a business that reported roughly $95 million in net sales in its fiscal year ending June 2025. A December 2023 appearance on ABC's Shark Tank, where they landed a deal with Emma Grede, accelerated the brand's rise. Capuano leads creative and marketing, and has become a public voice for bootstrapped, digital-first growth and family-friendly workplace policies.

- **Role:** Co-Founder & Chief Creative Officer at CAKES body
- **Organizations:** CAKES body, Life Is Good, The Wily Network
- **From:** Upstate New York, United States
- **Nationality:** American
- **Education:** BS in Economics, St. Lawrence University, High school diploma, Bethlehem Central High School
- **Known for:** Co-founded and scaled CAKES body from a $10,000 bootstrapped side hustle to roughly $95 million in annual net sales in about four years, Passed $1 million in revenue in the first full year with zero marketing budget, Landed a Shark Tank investment deal with Emma Grede in December 2023

## Career timeline

- **pre-2022** — Marketing roles including Life Is Good and The Wily Network
- **2022** — Co-founds CAKES body with twin sister Casey Sarai, each investing $5,000 in savings
- **2022** — CAKES body passes $1M in revenue in its first full year with no marketing budget; ranks in top 1% of Shopify stores launched that year
- **2023** — Appears on ABC's Shark Tank (Season 15); strikes a deal with Emma Grede for $300,000 for 10% equity
- **2023** — Year finishes around $10M in sales
- **2024-2025** — Scales to roughly $95M in net sales (fiscal year ending June)
- **2025** — Brand expands into 1,000+ Ulta Beauty stores while remaining digital-first

## Achievements

- Co-founded and scaled CAKES body from a $10,000 bootstrapped side hustle to roughly $95 million in annual net sales in about four years
- Passed $1 million in revenue in the first full year with zero marketing budget
- Landed a Shark Tank investment deal with Emma Grede in December 2023
- Built a social media following in the hundreds of thousands, driven largely by organic TikTok content
- Featured in Vogue, The New York Times, Glamour, Vanity Fair and Women's Wear Daily
- Helped implement standout workplace benefits including remote work and up to $36,000 per employee in childcare support

## Latest updates

- **2025-11** — CNBC profiles CAKES body reaching roughly $95M in net sales; Capuano works full-time as chief creative officer while sister Casey Sarai serves as CEO.
- **2025-08** — CAKES body begins first major retail expansion into more than 1,000 Ulta Beauty stores.
- **2025-03** — CNBC highlights the company's remote culture and family benefits, including generous PTO and childcare support.

## Links

- Website: https://cakesbody.com
- LinkedIn: http://www.linkedin.com/in/taylorkcapuano
- YouTube: https://www.youtube.com/watch?v=IFNpy7PKBKc
- Instagram: https://www.instagram.com/taylor_capuano_/
- TikTok: https://www.tiktok.com/@taylorcapuano1

---

Profile page: https://yespress.io/taylor-capuano
Published by YesPress — https://yespress.io
Last updated: 2026-07-25