# Tay Brown

> Tay Brown is the founder and former CEO of Redo, a commerce software company whose initial returns model grew out of his experience as an ecommerce merchant. He developed and tested an early product, raised seed funding, and recruited Sterling Snow, who became CEO in September 2023. Brown was identified as a Redo board member in August 2024.

- **Role:** Founder at Redo
- **Organizations:** Redo, Cornerstone Fund
- **Known for:** Originated Redo’s initial returns concept and developed its early MVP., Secured early customers and seed backing for Redo., Recruited Sterling Snow, first as an advisor and subsequently as CEO.

## Career timeline

- **2020** — In his 2024 retrospective, Brown places the conception of Redo about four years earlier, while living in Arizona and operating ecommerce businesses.
- **Early development, before 2023** — Self-funded development, tested a beta on ACTA’s website, moved to Utah, and acquired early software customers through direct sales, according to his retrospective.
- **2022 (retrospective dating)** — Brown places the seed funding roughly two years before his August 2024 posts; Pelion backed the business.
- **2023-01** — Redo’s platform launch was dated to January 2023 by TechBuzz.
- **2023-09** — Sterling Snow joined as CEO and co-founder after working with Brown over three months.
- **2024-08** — Redo announced a $24 million Series A; Brown was described as founder and board member.
- **2025-09** — Redo appeared on the Forbes Cloud 100 Rising Stars list.
- **2026-06** — Redo announced an $81 million Series B at a reported $1.25 billion company valuation.

## Achievements

- Originated Redo’s initial returns concept and developed its early MVP.
- Secured early customers and seed backing for Redo.
- Recruited Sterling Snow, first as an advisor and subsequently as CEO.

## Latest updates

- **2026-06** — Redo announced $81 million in Series B funding, a reported $1.25 billion valuation, and more than 4,100 brands using its platform. These are company figures, not Brown’s personal finances.
- **2025-09** — Brown publicly celebrated Redo’s inclusion on the Forbes Cloud 100 Rising Stars list.

## Links

- LinkedIn: https://www.linkedin.com/in/taybrownn

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Profile page: https://yespress.io/tay-brown
Published by YesPress — https://yespress.io
Last updated: 2026-10-27