# Tattoo Projects

> Tattoo Projects is a Charlotte advertising agency combining brand strategy, creative, digital development, social media, and in-house production. Its portfolio spans Sheetz, Speedway Motorsports, Hostess, the Carolina Panthers, and Duke Sanford, with work ranging from truck-fleet art and coffee packaging to ticket campaigns and graduate-program branding.

- **Founded:** 2006
- **Headquarters:** Charlotte, United States
- **Founders:** Rudy Banny (Co-founder; former creative leader (deceased)), Buffy McCoy Kelly (Co-founder; former CEO and Chief Creative Officer)
- **Products:** Brand strategy and creative, Digital development, Social media, Tattoo Content Studio, Internship Academy
- **Notable:** Recognized among Advertising Age’s Small Ad Agencies of the Year; the agency and historical releases report the honor without a consistent award year in the reviewed material., The 2018 Sheetz Fleet Art Project selected 11 artworks for more than 100 trucks across six states; the launch release reports 130 artist entries., The Speedway pandemic case study reports a two-week campaign build, 70% ticket-sales retention, a 234% rise in overall impressions, and a 276% year-over-year engagement increase. These are agency-reported figures with limited methodological detail.

## Products & services

- **Brand strategy and creative** — Positioning, messaging, identity, packaging, and integrated advertising campaigns.
- **Digital development** — E-commerce, custom applications, enterprise websites, UX/UI, and other digital brand experiences.
- **Social media** — Social strategy, community engagement, content creation, influencer activations, and paid social campaigns.
- **Tattoo Content Studio** — Video, photography, editing, animation, and production with an in-house studio and project-specific external crews.
- **Internship Academy** — Paid, six-month training model combining client work, portfolio projects, mentorship, paid time off, and benefits. The published pay schedule is $10/hour in months 1-3 and $15/hour in months 4-6.

## Achievements

- Recognized among Advertising Age’s Small Ad Agencies of the Year; the agency and historical releases report the honor without a consistent award year in the reviewed material.
- The 2018 Sheetz Fleet Art Project selected 11 artworks for more than 100 trucks across six states; the launch release reports 130 artist entries.
- The Speedway pandemic case study reports a two-week campaign build, 70% ticket-sales retention, a 234% rise in overall impressions, and a 276% year-over-year engagement increase. These are agency-reported figures with limited methodological detail.
- The Duke Sanford case study documents a graduate-program branding framework extended from the MPA to three additional degrees.
- The Hostess Halloween case study reports 3.4 million GIPHY sticker views and a 7.15% engagement rate on its highest-performing paid Instagram UGC post.

## Latest updates

- **2026-10** — Research snapshot: the current team page lists Chad Brophy as Chief Creative Officer / Partner, Andrew Hagopian as Chief Growth Officer / Partner, and Scott Smith as Partner. This is an observation date, not an appointment announcement.
- **2026-10** — Research snapshot: the public portfolio features Speedway Motorsports, Duke Sanford, and Carolina Panthers work; the content-studio site lists current production capabilities. Project publication dates are not supplied.
- **2021-11** — An agency-issued release announced Buffy McCoy Kelly’s departure from day-to-day agency management, which she had communicated internally on June 1.

## Links

- Website: https://tattooprojects.com/
- LinkedIn: https://www.linkedin.com/company/tattooprojects/
- Twitter/X: https://x.com/TattooProjects
- Instagram: https://www.instagram.com/tattooprojects/
- Facebook: https://www.facebook.com/tattooadvertising/

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Profile page: https://yespress.io/tattoo-projects
Published by YesPress — https://yespress.io
Last updated: 2026-10-16