# Tatiane Vita

> Tatiane Vita is a journalist-trained global business executive who serves as Chief Marketing Officer of CEFA Early Years School. Her career has moved from frontline retail at Chilli Beans to international franchising, circular-economy growth at ChopValue, advisory work for Canadian entrepreneurs, and a large public writing practice focused on leadership, women, power, and work.

- **Role:** Chief Marketing Officer at CEFA Early Years School
- **Organizations:** CEFA Early Years School, Business Development Bank of Canada, Illuminas Global Partner, ChopValue, Chilli Beans, Thrive Global, Startupbootcamp, Canadian Franchise Association, Brazilian Franchise Association
- **Education:** Bachelor's degree in Social Communication, Journalism and Cinema, Universidade Federal de Minas Gerais, MBA in Marketing, Fundação Getulio Vargas, Fundamentals of International Management discipline in a PhD programme, ESPM Escola Superior de Propaganda e Marketing, Santander Women Emerging Leaders programme in negotiation, The London School of Economics and Political Science, Strategy learning track, Harvard Business School Online
- **Known for:** Recognized as a LinkedIn Top Voice in North America., Built an audience of more than 175,000 LinkedIn followers around global leadership, women and power, and the future of work., Delivered the 2021 TEDxBeloHorizonte talk 'My Awakening to Feminism'.

## Career timeline

- **1999-2009** — Held early retail, marketing and operations roles in Brazil and England.
- **2006** — Joined Chilli Beans as a sales associate while studying journalism at UFMG.
- **2009-2012** — Worked as Marketing Manager at Beauty1 and Sense Distributor Group in Belo Horizonte.
- **2012-2021** — Advanced through Chilli Beans to Head of Global Business, overseeing international operations and expansion across eight countries.
- **2020** — Chilli Beans won the Brazilian Franchise Association award for best internationalization strategy for a three-year business case Vita helped plan and execute.
- **2021** — Delivered the TEDxBeloHorizonte talk 'My Awakening to Feminism' and completed the Santander Women Emerging Leaders programme at LSE.
- **2022-2024** — Served as Vice President, Global Sales and Marketing at circular-economy franchise ChopValue.
- **2023-present** — Advises Canadian entrepreneurs on international expansion through BDC-associated services.
- **2024** — Joined CEFA Early Years School as Vice President of Marketing.
- **2026** — Became Chief Marketing Officer of CEFA Early Years School.

## Achievements

- Recognized as a LinkedIn Top Voice in North America.
- Built an audience of more than 175,000 LinkedIn followers around global leadership, women and power, and the future of work.
- Delivered the 2021 TEDxBeloHorizonte talk 'My Awakening to Feminism'.
- Helped plan and execute Chilli Beans' three-year business case that won the 2020 Brazilian Franchise Association award for best internationalization strategy.
- Selected for the 2021 Santander Women Emerging Leaders programme at the London School of Economics.
- Named among Women We Admire's Top 50 Women Leaders of Vancouver for 2024.
- Won TopBlog Brazil recognition for the Implantando Marketing blog in 2011, 2012 and 2015.
- Received the 2013 Young Inspirers Award associated with Veja and Fundação Estudar.

## Latest updates

- **2026-07** — Published LinkedIn essays on sponsorship, recognition and the career trap of becoming indispensable.
- **2026-06** — Published an analysis of KFC's franchise-led global expansion model.
- **2026-05** — Moved from Vice President of Marketing to Chief Marketing Officer at CEFA Early Years School.
- **2025-07** — Appeared on the Top Voice Podcast to discuss education, AI, critical thinking and human skills.

## Links

- Website: https://cefa.ca
- LinkedIn: https://www.linkedin.com/in/iamtatianevita
- Twitter/X: https://twitter.com/tatianevita_
- YouTube: https://www.youtube.com/watch?v=N17hkeeNV9E
- Bluesky: https://bsky.app/profile/iamtatianevita.bsky.social
- Instagram: https://www.instagram.com/tatiane.vita/
- TikTok: https://www.tiktok.com/@tatiane.vita

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Profile page: https://yespress.io/tatiane-vita
Published by YesPress — https://yespress.io
Last updated: 2026-08-24