# Tatcha

> Tatcha is a San Francisco-based prestige skincare company that develops Japanese-inspired cleansers, essences, moisturizers, treatments, sunscreen and lip care. Its commercial engine combines direct ecommerce, recurring-use products and prestige retail distribution, while its product identity centers on sensorial routines, Japanese botanicals and the proprietary fermented rice, green tea and algae complex Hadasei-3. Founded by Vicky Tsai and Brad Murray in 2009 and acquired by Unilever in 2019, the brand now sells globally and pairs every purchase with support for Room to Read.

- **Founded:** 2009
- **Headquarters:** San Francisco, United States
- **Founders:** Vicky Tsai (Founder and Chief Treasure Hunter), Brad Murray (Co-founder)
- **Team size:** Approximately 300 employees in the supplied company record; LinkedIn displayed 301 employee profiles in August 2026.
- **Products:** Aburatorigami Japanese Blotting Papers, The Rice Polish, The Essence, The Water Cream, The Dewy Skin Cream
- **Notable:** Acquired by Unilever in 2019 in a transaction widely reported at close to $500 million., Reached No. 2 among the fastest-growing women-led private companies on the 2015 Inc. 5000, according to Room to Read's board biography of Vicky Tsai., The Dewy Skin Cream recorded double-digit annual growth from its 2019 launch through the announced 2025 Ulta expansion, according to Tatcha.

## Products & services

- **Aburatorigami Japanese Blotting Papers** — The brand's first product, inspired by abaca-leaf papers used in Japanese gold-leaf craft and later as oil-absorbing beauty papers.
- **The Rice Polish** — A water-activated foaming enzyme exfoliant offered in variants for different skin needs.
- **The Essence** — A resurfacing and hydrating liquid made entirely with Tatcha's fermented Hadasei-3 complex.
- **The Water Cream** — An oil-free, lightweight moisturizer positioned for combination and oily skin.
- **The Dewy Skin Cream** — A rich moisturizer for dry skin using purple rice, hyaluronic acid and Hadasei-3; full-size jars became refillable in 2024.
- **Indigo Collection** — Barrier-support products using Japanese indigo, including a National Eczema Association-accepted calming cream.
- **The Kissu Lip Mask** — A leave-on jelly treatment positioned to soften and restore dry lips.
- **The Matcha Foam Cleanse** — A clarifying gel-to-foam cleanser built around matcha and Japanese mugwort.

## Achievements

- Acquired by Unilever in 2019 in a transaction widely reported at close to $500 million.
- Reached No. 2 among the fastest-growing women-led private companies on the 2015 Inc. 5000, according to Room to Read's board biography of Vicky Tsai.
- The Dewy Skin Cream recorded double-digit annual growth from its 2019 launch through the announced 2025 Ulta expansion, according to Tatcha.
- Expanded to more than 1,400 Ulta Beauty stores nationwide in January 2025.
- Funded more than 10 million days of school through Room to Read and supported the distribution of nearly 400,000 diverse books in the United States.
- The Indigo Calming Cream earned the National Eczema Association Seal of Acceptance.

## Latest updates

- **2026-06** — Tatcha launched The Matcha Foam Cleanse, a clarifying cleanser using matcha and Japanese mugwort.
- **2026-01** — Tatcha introduced The Longevity Collection in Japan.
- **2025-10** — Tatcha and meditation platform Open launched a mindful skincare program for World Mental Health Day.
- **2025-07** — The Dewy Milk launched in Japan as a lightweight hydrating moisturizer.
- **2025-01** — Tatcha entered more than 1,400 Ulta Beauty stores and Ulta.com nationwide.
- **2024-08** — Full-size Water Cream and Dewy Skin Cream jars moved to a refillable design with less plastic.

## Links

- Website: https://tatcha.com
- LinkedIn: https://www.linkedin.com/company/tatcha-inc
- Twitter/X: https://twitter.com/tatcha_v
- YouTube: https://www.youtube.com/@TatchaBeauty
- Instagram: https://www.instagram.com/tatcha/
- Facebook: https://www.facebook.com/TatchaBeauty
- TikTok: https://www.tiktok.com/@tatcha

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Profile page: https://yespress.io/tatcha
Published by YesPress — https://yespress.io
Last updated: 2026-08-15