# Tatari

> Tatari provides a platform and optional services for brands and agencies to plan, buy, measure, and optimize advertising across linear TV, streaming TV, and online video. Its approach combines outcome measurement, AI-assisted planning, and direct publisher buying alongside programmatic execution.

- **Founded:** 2016
- **Headquarters:** San Francisco, United States
- **Founders:** Philip Inghelbrecht (CEO and Co-Founder), Mike Swinson (Co-Founder and Chief Data Scientist)
- **Products:** Convergent TV advertising platform, AI Planning Engine, TV measurement and attribution, Managed TV advertising services, Agency platform licensing
- **Notable:** Named Best CTV Platform in the 2024 Digiday awards, according to Tatari’s published company profile., Reported more than 400 brand and agency users in October 2026., Reported doubling revenue between 2023 and 2025 without increased headcount.

## Products & services

- **Convergent TV advertising platform** — Unified planning, execution, reporting, and optimization across linear television, streaming, and online video; self-serve and supported options.
- **AI Planning Engine** — Uses campaign history and advertiser goals to recommend networks, publishers, rates, frequencies, and allocations.
- **TV measurement and attribution** — View-through methods, baseline-based incremental lift, outcome reporting, and support for broader validation methods.
- **Managed TV advertising services** — Media strategy, buying, campaign optimization, and measurement support.
- **Agency platform licensing** — Agencies license buying and measurement tools to manage client TV campaigns.
- **Predictive Clearance and Similar Inventory** — Tools to estimate delivery likelihood and find inventory with audience and performance similarities.

## Achievements

- Named Best CTV Platform in the 2024 Digiday awards, according to Tatari’s published company profile.
- Reported more than 400 brand and agency users in October 2026.
- Reported doubling revenue between 2023 and 2025 without increased headcount.
- Reported profitability every year since founding and no venture-capital rounds in its October 2026 announcement.

## Latest updates

- **2026-02** — TheViewPoint rebranded as Upstream, shifting toward automated direct-sales infrastructure under Infra.tv.
- **2026-08** — Tatari published a four-week randomized AI-planning comparison; unmodified AI plans matched or exceeded human-adjusted plans in 17 of 18 valid cases.
- **2026-10** — Tatari marked its tenth anniversary and announced Forward 2026 for October 29 in New York; the event had not occurred as of this research date.

## Links

- Website: https://www.tatari.tv/
- LinkedIn: https://www.linkedin.com/company/tatari/
- Twitter/X: https://twitter.com/tataritv
- YouTube: https://www.youtube.com/channel/UC16-DfrkUbCJLOvPv3MNaEw
- Instagram: https://www.instagram.com/tataritv/
- Facebook: https://www.facebook.com/tatari/

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Profile page: https://yespress.io/tatari
Published by YesPress — https://yespress.io
Last updated: 2026-10-24