# Tasso Roumeliotis

> Tasso Roumeliotis is Numa’s CEO and co-founder. Raised in Montreal by Greek immigrant parents who ran a convenience store, he worked in consulting and finance before building Location Labs, acquired by AVG in 2014 for up to $220 million. He reunited with former colleagues to build Numa, which now focuses on AI-powered dealership communication and operations.

- **Role:** CEO and Co-Founder at Numa
- **Organizations:** Numa (NumberAI), Location Labs, Bain & Company, Donaldson, Lufkin & Jenrette, Claridge Investments, DFJ, Endeavor
- **Education:** Bachelor of Commerce, McGill University, MBA, Harvard Business School
- **Known for:** Built Location Labs, acquired by AVG in 2014 in a deal worth up to $220 million., Numa announced a $32 million Series B led by Touring Capital and Mitsui in October 2024., Numa ranked No. 168 on the 2024 Inc. 5000 with reported three-year revenue growth of 2,248%.

## Career timeline

- **—** — Began his career at Bain & Company; also worked in merchant banking at Donaldson, Lufkin & Jenrette and as Vice President at Claridge Investments.
- **2002** — In his 2015 first-person account, dates the founding of WaveMarket, later renamed Location Labs, to 2002.
- **2014** — AVG announced the acquisition of Location Labs for up to $220 million.
- **—** — Served as an entrepreneur in residence at DFJ before Numa.
- **2017** — NumberAI was publicly introduced; the business later used the Numa brand.
- **2019** — Selected as an Endeavor Entrepreneur in September.
- **2024** — Numa announced a $32 million Series B in October and ranked No. 168 on the Inc. 5000.
- **2026** — Numa announced FordDirect vendor selection and acquired SocketTime in August.

## Achievements

- Built Location Labs, acquired by AVG in 2014 in a deal worth up to $220 million.
- Numa announced a $32 million Series B led by Touring Capital and Mitsui in October 2024.
- Numa ranked No. 168 on the 2024 Inc. 5000 with reported three-year revenue growth of 2,248%.
- Selected as an Endeavor Entrepreneur in September 2019.
- Location Labs reported 95% employee retention in its 2015 culture interview.

## Latest updates

- **2026-08** — Numa’s press page listed his Immigrant Nation podcast appearance about adaptation, leadership, and his Montreal upbringing on August 26.
- **2026-08** — Numa acquired SocketTime and announced plans for AI integration by year end.
- **2026-08** — FordDirect selected Numa as a strategic AI vendor; the announcement reported more than 1,300 Numa dealership customers.
- **2026-08** — Appeared with Sean V. Bradley on the Millionaire Car Salesman Podcast discussing customer retention and LiveCSI.
- **2026-06** — Appeared on Dealer Talk With Jen Suzuki to discuss leadership and AI adoption.

## Links

- LinkedIn: https://www.linkedin.com/in/tassor
- Twitter/X: https://x.com/TassoR

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Profile page: https://yespress.io/tasso-roumeliotis
Published by YesPress — https://yespress.io
Last updated: 2026-10-08