# Taryn Rayment

> Taryn Rayment is the Chief Marketing Officer of J.McLaughlin, the New York heritage apparel brand, a role she took in April 2024. Over roughly two decades she has run marketing and ecommerce for consumer brands across fashion, footwear, travel goods, and floral delivery - including a stretch as CMO and consumer division head at FTD during the pandemic, CMO at ecoATM Gazelle, and senior digital and CRM leadership at Cole Haan and TUMI. She is known for a data-driven, retention-focused approach to direct-to-consumer marketing and for steering omnichannel and e-commerce growth.

- **Role:** Chief Marketing Officer at J.McLaughlin
- **Organizations:** J.McLaughlin, ecoATM Gazelle, FTD, Cole Haan, TUMI, True Action
- **Nationality:** American
- **Education:** B.S. in Marketing, Rutgers Business School
- **Known for:** Appointed Chief Marketing Officer of J.McLaughlin in April 2024, leading brand, digital, and creative marketing., Served as CMO and consumer division head at FTD, owning P&L for both FTD and ProFlowers across B2C and B2B., Built and grew a data-driven marketing team at Cole Haan focused on channel KPIs and customer cohort tracking.

## Career timeline

- **2016-2019** — Director of Online Marketing (Digital Marketing & CRM) at TUMI
- **2019-2020** — Senior Director, Data Driven Marketing at Cole Haan
- **2020-2023** — Chief Marketing Officer & Consumer Division Head at FTD, managing P&L for FTD and ProFlowers
- **2023-2024** — Chief Marketing Officer at ecoATM Gazelle
- **2024-present** — Chief Marketing Officer at J.McLaughlin

## Achievements

- Appointed Chief Marketing Officer of J.McLaughlin in April 2024, leading brand, digital, and creative marketing.
- Served as CMO and consumer division head at FTD, owning P&L for both FTD and ProFlowers across B2C and B2B.
- Built and grew a data-driven marketing team at Cole Haan focused on channel KPIs and customer cohort tracking.
- Led digital marketing and CRM at TUMI.
- Featured speaker at eTail retail and ecommerce conferences.

## Latest updates

- **2024-04** — Named Chief Marketing Officer of J.McLaughlin.

## Links

- Website: https://jmclaughlin.com
- LinkedIn: http://www.linkedin.com/in/taryn-rayment

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Profile page: https://yespress.io/taryn-rayment
Published by YesPress — https://yespress.io
Last updated: 2026-07-25