# Tarang Amin

> Tarang Amin is the Chairman and CEO of e.l.f. Beauty, the affordable cosmetics company he took public in 2016 and grew from a $135 million equity story into a multi-brand portfolio anchored by e.l.f. Cosmetics, e.l.f. SKIN, Naturium, Well People, Keys Soulcare, and - as of May 2025 - Hailey Bieber's rhode in a $1 billion deal.

- **Role:** Chairman and CEO at e.l.f. Beauty
- **Organizations:** e.l.f. Beauty, Schiff Nutrition (former), The Clorox Company (former), Procter & Gamble (former), Duke University (alum/trustee history)
- **From:** Kenya
- **Nationality:** American (born in Kenya to Indian parents)
- **Education:** BA, International Policy, Duke University, MBA, Duke University - The Fuqua School of Business
- **Known for:** Grew e.l.f. Beauty's shareholder equity from $135 million to over $8 billion, Led one of the most successful beauty IPOs in history (NYSE:ELF, 2016), Crossed $1 billion in annual revenue under his tenure

## Career timeline

- **1991** — Joins Procter & Gamble after MBA at Fuqua
- **2000s** — VP/GM of Clorox's $1.7B Litter, Food and Charcoal businesses
- **2011** — Becomes President and CEO of Schiff Nutrition (NYSE:SHF)
- **2014** — Joins e.l.f. Beauty as Chairman and CEO
- **2016** — Takes e.l.f. Beauty public on NYSE under ticker ELF at $17
- **2019** — Shuts down all 26 e.l.f. retail stores to reinvest in digital marketing
- **2020** — Acquires W3LL PEOPLE (Well People)
- **2021** — Launches Keys Soulcare with Alicia Keys
- **2023** — Acquires Naturium for $355 million
- **2025** — Announces $1 billion acquisition of Hailey Bieber's rhode (May 28)

## Achievements

- Grew e.l.f. Beauty's shareholder equity from $135 million to over $8 billion
- Led one of the most successful beauty IPOs in history (NYSE:ELF, 2016)
- Crossed $1 billion in annual revenue under his tenure
- Built a multi-brand portfolio: e.l.f. Cosmetics, e.l.f. SKIN, Naturium, Well People, Keys Soulcare, rhode
- Distributed over $100 million of equity to employees
- Built a workforce that is 76% women, 74% Gen Z/millennial, and 44% diverse

## Latest updates

- **2025-05** — e.l.f. Beauty announced the $1 billion acquisition of Hailey Bieber's rhode; Bieber stays on as Chief Creative Officer and Head of Innovation.
- **2025-09** — Spoke on CNBC about the rhode acquisition coming from 'mutual admiration.'

## Links

- Website: https://elfbeauty.com
- LinkedIn: https://www.linkedin.com/in/tarang-amin-2945507/
- Twitter/X: https://twitter.com/elfcosmetics
- YouTube: https://www.youtube.com/watch?v=OWdO6NoXSKw
- Instagram: https://www.instagram.com/elfcosmetics/
- Facebook: https://www.facebook.com/elfcosmetics/

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Profile page: https://yespress.io/tarang-amin
Published by YesPress — https://yespress.io
Last updated: 2026-05-30