# Tara McMullin

> Tara McMullin is a writer, podcaster, and business philosopher who helps small business owners build sustainable, humane companies. Formerly known as Tara Gentile, she spent a decade building a formidable reputation before reclaiming her own name in 2018. She is the founder of What Works, a digital platform and podcast downloaded over 2 million times, co-founder of YellowHouse.Media, and author of books including 'What Works' (Wiley). Drawing on feminist theory, critical sociology, and media studies, she challenges conventional business wisdom with intellectual rigor and a sharp editorial voice.

- **Role:** Founder & CEO at What Works
- **Organizations:** What Works, YellowHouse.Media, CoCommercial, Ecstatic Voice, CreativeLive
- **Nationality:** American
- **Education:** Attended (Music Education, later Religious Studies), Lebanon Valley College
- **Known for:** What Works podcast downloaded over 2 million times, Named by Entrepreneur Magazine as one of 24 top women-hosted podcasts for business owners, Bestselling Money & Life instructor on CreativeLive

## Career timeline

- **2009** — Started building businesses and personal brand as Tara Gentile
- **2012** — Became a bestselling instructor on CreativeLive for Money & Life courses
- **2015** — Launched 'What Works' podcast, which went on to exceed 2 million downloads
- **2016** — Founded CoCommercial, a digital small business community
- **2018** — Changed professional name from Tara Gentile to Tara McMullin on June 28
- **2019** — Co-founded YellowHouse.Media, a podcast production agency
- **2022** — Published 'What Works: A Comprehensive Framework to Change the Way We Approach Goal Setting' with Wiley
- **2023** — Left Twitter/X; moved primary social presence to Bluesky
- **2024** — Launched new podcast 'Strange New Work' in September
- **2025** — Migrated newsletter from Substack to self-hosted platform at whatworks.fyi

## Achievements

- What Works podcast downloaded over 2 million times
- Named by Entrepreneur Magazine as one of 24 top women-hosted podcasts for business owners
- Bestselling Money & Life instructor on CreativeLive
- Published by Wiley ('What Works', 2022)
- Featured in Fast Company, Inc., Forbes, Quartz, The Huffington Post, and DailyWorth
- Instructor on The Great Courses Plus
- Co-founded YellowHouse.Media producing over 30 podcast episodes monthly
- Built and maintained CoCommercial digital small business community

## Latest updates

- **2025-02** — Migrated newsletter and platform from Substack to self-hosted whatworks.fyi
- **2024-09** — Launched new podcast 'Strange New Work'
- **2024-12** — Published '10 Books I Loved in 2024' and continued development of courses deepening theoretical work

## Links

- Website: https://taramcmullin.com
- LinkedIn: https://www.linkedin.com/in/taragentile/
- Twitter/X: https://x.com/taragentile
- YouTube: https://www.youtube.com/@whatworksfyi
- Instagram: https://www.instagram.com/tara_mcmullin/
- Facebook: https://www.facebook.com/taramcmullinco/

---

Profile page: https://yespress.io/tara-mcmullen
Published by YesPress — https://yespress.io
Last updated: 2026-04-22