# Tara Berze

> Tara Berze is the Chief Marketing Officer of BDO Canada, where she led the 2025 launch of the firm's refreshed "Do more together" brand. Her more than 20-year marketing career spans professional services, regulation, and technology, including leadership roles at EY, Deloitte, CPA Ontario, and Xero Canada. Her work connects brand strategy to client and employee experience, with recent initiatives ranging from BDO's national identity refresh to its partnership with the Toronto Tempo.

- **Role:** Chief Marketing Officer at BDO Canada
- **Organizations:** BDO Canada, Xero, CPA Ontario, Deloitte, EY
- **Education:** University of Guelph
- **Known for:** Built a marketing career of more than 20 years across professional services, regulation, and technology., Led the 2025 launch of BDO Canada's refreshed national brand, "Do more together.", Held leadership roles at EY, Deloitte, CPA Ontario, Xero Canada, and BDO Canada.

## Career timeline

- **1996-2000** — Attended the University of Guelph.
- **Before 2021** — Held marketing leadership positions at EY, Deloitte, and CPA Ontario.
- **2021-2024** — Served as Head of Marketing for Xero Canada, promoting cloud accounting for small businesses and their advisers.
- **2024** — Briefly served as General Manager, Global Social and Content Marketing at Xero.
- **2024-present** — Joined BDO Canada as Chief Marketing Officer.
- **2025** — Led BDO Canada's launch of its refreshed "Do more together" brand, developed with Fellow Human.
- **2026** — Helped connect BDO's brand with its People Value Proposition and supported the firm's Toronto Tempo partnership launch.

## Achievements

- Built a marketing career of more than 20 years across professional services, regulation, and technology.
- Led the 2025 launch of BDO Canada's refreshed national brand, "Do more together."
- Held leadership roles at EY, Deloitte, CPA Ontario, Xero Canada, and BDO Canada.
- Served as a judge for the 2023 Xero Awards Canada.
- Helped align BDO Canada's external brand with its employee People Value Proposition.
- Supported BDO Canada's inaugural-season partnership with the Toronto Tempo.

## Latest updates

- **2026-08** — Appeared with BDO Canada Chief Human Resources Officer Margot Lackenbauer in a BDO Cue & A video about culture, brand, and the firm's People Value Proposition.
- **2026-05** — BDO Canada announced its inaugural-season partnership as Official Professional Services Partner of the Toronto Tempo; Berze highlighted the cross-team launch effort in a later BDO interview.
- **2025-09** — Launched BDO Canada's refreshed "Do more together" brand after a nine-month development process.
- **2024-11** — Joined BDO Canada as Chief Marketing Officer.

## Links

- Website: https://www.bdo.ca
- LinkedIn: https://www.linkedin.com/in/taraberze

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Profile page: https://yespress.io/tara-berze
Published by YesPress — https://yespress.io
Last updated: 2026-08-24